Celine Leguay
Account Services Director, Agence Care
Driven and highly motivated advertising and marketing services account manager with outstanding client servicing and project management skills, acquired both in big network and independent start-up environments, in London, Paris and Chicago.
133 contactsAccount Supervisor for 3 local clients:
- Shedd Aquarium (#1 tourist attraction in Illinois)
- Chicago SKY (WNBA team)
- AthletiCo (largest Physical Therapy group in Illinois)
Brand positioning, budgeting, media strategy, creative briefing, campaigns selection, implementation and production.
2005 - 2008• Experienced in managing on and offline projects in branding, advertising, DM, publishing and design for clients from a variety of industries: travel (Cendant), insurance (AIG), automotive (SYM France), food & beverages (Mars; Chamarré) etc.
• Actively participated in gaining and developing the TELE2 ADSL account ($600K budget) by building a strong relationship with the client and producing effective press and TV ads which contributed to surpassing the client’s acquisition targets
• Coordinated and motivated agency and client teams to create and produce a 224-pages guide in 3 months instead of 4, for SNCF (the French national railway company)
• Devised and implemented a national operational marketing campaign for Electrolux Arthur Martin for a budget of $330K, with in store promotions and trade incentive tools
2005 - 2005• Selected for my excellent track record managing the Airbus account while at Euro RSCG, and brought in to replace the Advertising Director during a sick leave
• Briefed, selected and implemented all BtoC and trade advertising campaigns, preparing international and local campaigns for product launches (A380, A350) and corporate advertising, all amounting to a yearly budget of $20M
• Managed creative and media agencies and coordinated internal services’ requests for advertising (HQ and offices worldwide)
2000 - 2004• Implemented national and global advertising campaigns (TV, press, radio, Internet) for blue chip clients such as Airbus (industry), Air France (travel), Cahoot (banking) Carte Noire/Kraft Foods (CPG), Maison de la France (tourism) etc...
• Working with several teams, reporting directly to Board Account Director and managing intern and account executive
• Hired as an account executive on the Maison de la France account (French Government Tourist Office), promoted account manager and then account director within 1½ year (instead of the usual 4-6 years) to handle the $5M budget
• Initiated and supervised the shift of the Maison de la France budget from traditional media to online advertising, delivering click-through rates of 10-15% from campaign to campaign while industry averages were around 0,5-2% for the same period
• Negotiated the rescue of a $200K campaign by successfully selling it to a financial partner who was threatening to pull-out