César Dupuis

Digital marketing agency (heaven group)

Missions :
- Defining strategies and media plans
- Negotiations and media-buying
- Set-up, optimization and reports of media campaigns

- Working on various kinds of campaigns :

- branding : Puig (Paco Rabanne, Nina Ricci), ZEturf, Turner (TCM), Crédit Coopératif,
Ferrero (Kinder), Adie, Malakoff-Médéric, ebookers
- traffic : Mappy, ZEturf
- acquisition : Microsoft Messenger Web & Mobile, Hotmail & Internet Explorer, Mappy, Google Adwords, Unicef
- affiliation : ZEturf
- SEM : Turner, Puig, Best Cadeaux, Norge, Diester
- social media (Facebook) : Ferrero, Puig, Windows Phone, Citroën, Marrakech, Pages Jaunes, GDF

Ad network (heaven group)

- Set-up, optimization and reports of media campaigns
- Recruiting sites for the ad network, developing the offer
- Updating the blog and the commercial presentations
- Leading qualitative studies (surveys) and quantitative studies (site and user centric)
- Responsible for special operations but also projects such as the sales intranet and the website