Charles D'Auber

- Business development in 10 european markets, new channels (hotels, dynamic packages, flights, car hire...)
- Launch of a travel online advertising network gathering over 20 websites
- Increase of liligo monetization per visit +50% thanks to new monetization tools: modelization, testing, commercialization
- New clients prospection, negotiation, recruitment, and technical integration
- Client management (main OLTAs, Airlines and Hotel reservation services in Europe), incl day to day assistance and invoicing

- Partnership : development, negotiation, integration, optimization
- Advertising : traffic (2M pages seen/ month), deals with agencies, management, creative, analysis, campaigns
- CRM : responsible for 2 newsletters sent to 1M people each week, offers, segmentation & optimization

- Integrated marketing teams in European countries
- Centrally coordinated media, direct marketing and internet efforts
- Executed agency briefings on events and creative developments
- Identified key communication periods as well as potential client risk
- Contributed to the Annual Operating Plans for the Executive Committee

- Created and developed interactive gambling games
- Collaborated in the launch of multimedia products on UMTS, iTV, ADSL TV, wap
- Executed competitive intelligence on global multimedia gambling services

- Led workshops on brand identity in collaboration with high management – Bel
- Conducted Market Research & benchmarking – P&G, Chantelle, Valtéro
- Set up marketing pitches for major clients – La Poste, Casino retail group
- Worked on strengthening brand loyalty