Charles Daumas
B2C B2B e-marketing manager, RailEurope
I am working in the web industry since 2003 in various sectors like leisure products (alapage.com), corporate products (jm-bruneau.fr) and now international travel industry (raileurope.com.au, raileurope.co.jp, raileurope.com.br, raileurope.co.kr... ).
My experience covers the fields of traffic generation (SEM, SEO, affiliates programs, media advertising), loyalty programs (emailings with targetes marketing offers), sites merchandising, games production, websites localisation...
Rail Europe 4A, a joint venture of the French National Railways (SNCF) and the Swiss Federal Railways (SBB), is the leader in European Rail distribution worldwide.
We develop and advertise B2C websites in many languages and currencies with the strong idea that localisation is now key in the internet sphere.
We are present in 25 countries in 7 languages and 11 currencies. It allows us selling train tickets all over the world.
The markets are really on different level of maturity towards train and on different cultures. This leads us to create a dedicated product where customers pay in local currency, receive their tickets before they go to Europe and appreciate local after-sales teams.
Marketing and business perspectives are exciting:
- Organization and implementation of all the SEO, SEM, affiliates strategy
- Organisation and coordination of all the marketing campaigns in collaboration with local representatives on the key markets
- Centralized organisation of all strategic marketing activities + local lead for realisation.
234 contactsAll the marketing activities are developped in 5 languages for 18 countries:
English, Spanish, Portuguese for Brazil, Japanese, Chinese and more to come.
Main marketing fields:
- Traffic generation:
SEM (all countries)
SEO (all countries)
Affiliates programs (Australia, Japan, South Africa, Brasil)
- Media advertising (all countries)
- Merchandising (all countries)
- Datacatching operations (all countries)
- Websites optimisation
Africa and Middle East (3)
South-Africa - English
http://www.raileurope.co.za
India
http://www.raileurope.co.in
Israel
http://www.raileurope.co.il
Asia - Pacific (6)
Australia
http://www.raileurope.com.au
New-Zealand
http://www.raileurope-nz.com
Hong Kong english
http://www.raileurope.hk/?lang=en
Hong Kong chinese
http://www.raileurope.hk/?var_lang=zh_tw
Japan - Japanese
http://www.raileurope.jp
Singapore
http://www.raileurope.com.sg
Latin America (11)
Argentina - Spanish
http://www.raileurope.com.ar
Bolivia
http://www.raileurope.com.bo
Brazil - Portugûes
http://www.raileurope.com.br
Chile
http://www.raileurope.cl
Colombia
http://www.raileurope.com.co
Ecuador
http://www.raileurope.com.ec
Peru
http://www.raileurope.com.pe
Paraguay
http://www.raileurope.com.py
Peru
http://www.raileurope.com.pe
Uruguay
http://www.raileurope.com.uy
Venezuela
http://www.raileurope.com.ve
Rest of the world B2C
http://www.raileurope-world.com/
Marketing manager of B2B sites :
http://www.raileurope.fr/corporate/
+ B2B website in india
2007 - 2008Leader of e-marketing activities for: France, Belgium, The Netherlands, Germany and Spain.
Main activities:
- SEO site optimisation for Google
- SEM keywords strategy on major supports : Google, Yahoo!.
- XML feeds optimisation to be present in the major shopbots: Kelkoo, LeGuide, YahooXML.
2005 - 2007Leader of e-marketing activities for: France, Belgium, The Netherlands, Germany and Spain.
Main activities:
- Emailing strategy
- CRM strategy
- Customer loyalty programs
- Datacatching operations: office reloking coach concept, luckydraws, media plans
- Emailing tools: choice of the tool, implementation follow up, user of the tool.
2004 - 2005- Marketing plan production: definition of the operations with ROI forecasts
- Emailing campaigns managment
- Evolutions of the emailing tool and of the templates
2003 - 2003- Suppliers managment: hosting, SEM, partnerships, creatives managment, website development.
- Marketing activities : emailing campaigns, sales analysis, product sheets maintainance and optimisation