Chloé Lacroix

Consulting in marketing and innovation in retail financial services.

Cards:
-Response to RFP for co-branding cards programs (ie: Visa TOTAL card)
- Launch of a credit and rewards card for a retailer: Carte Intermarché
- Launch of a co-branded card for an oil tanker company: Visa TOTAL card, with SOFINCO
- Launch of a combo card (debit/ credit on same support)with Crédit Agricole S.A.
- Support Finaref in repositionning its Printemps anf FNAC Private label cards
- Strategies positioning and recommendations on Premium Cards market for MasterCard
Financial services (projects):
- Definition of innovative consumer credit products for COFIDIS
- Improvement of Kangourou card subscription process on Laredoute.fr web site
- Balance transfer: support of a new entrant on French market
- Audit of key factors of success of consumer credit activity of different French Retail Banks