Claire Dewaele
Chef de produit Air et Location de voiture, Voyages-sncf.com
- Experience: Product management + E-commerce + Project management + Quantitative marketing studies
- Education : management and marketing in Dauphine and Sciences Po Paris.
- Several years spent studying and working abroad: mother tongue french, fluent english, conversational spanish, basic ducth; experience of working in multicultural teams
- University project : ‘How to generate revenues from web-based community internet sites?’
- organised, flexible, hard working, takes initiatives, analytical
182 contacts- Launch e-services developed by IT on the Dutch market
- Communicate new developments internally
- Prepare, plan and coordinate external communications with the marketing department
- Develop internal communications tools
Results: Internet check-in usage increased from 41% to 47%; revenues of online Extra Baggage Allowance increased by 37% in the Netherlands market since September 08
- Prepared www.airfrance.nl processes for the Air France environment and developed new processes for the KLM environment
- Coordinated the operational transfer for all the departments involved
- Provided assistance in call center transfer
Achievements:
Completed transfer of the airfrance.nl website content, e-marketing, e-sales, management information from Air France environment to the KLM environment within the project deadline.
Worked successfully with various departments: marketing, CRM, e-commerce, telephone sales
2007 - 2008- Monitored sales and revenue on the website
- Managed content, updated website
- Developed promotional activities for the website
- Coordinated communications: monthly newsletter, Search Engine Advertising, partnerships
- Prepared annual action plan
Results: Visits increased by +31% (Apr07-Mar08) vs. previous year
2006 - 2006- Developed marketing/communication strategy in coordination with colleagues from other European train networks
- Prepared promotions and implemented communication strategies
2005 - 2005- Managed and coordinated full-cycle quantitative marketing studies