Claire Neuschwander

2 years and 9 months

Mission:
• Management of the distribution network for Sothys and Bernard Cassière: sales; order taking; logistics; marketing and promotion; communication; implementation of initiatives aiming at increasing the local sales; and performance management and control.
• Business Development for Sothys and Bernard Cassière: prospecting and identification of new partners; negotiation of contracts and commercial conditions; management of open orders, initial trainings and initial stocks.
• In charge of the direct distribution to SPAs for Sothys in the countries without a distributor: sales; order taking; logistics; marketing and promotion; communication; implementation of initiatives aiming at increasing the local retail sales; and trainings organization.
• Daily communication with the French International Headquarters

6 months internship

Mission:
• In charge of defining and organizing the “Direct Marketing Trade Show”
• Conducted analysis, segmentation and improvement of the existing client database

7 months internship

Mission:
• Analysis of retailers’ performances in several markets and recommendations for market share improvement
• Contributed in the creation and implementation of a promotional activity that resulted in increased market share
• Monthly analysis of the competitors’ promotional activity and market shares
• Assisted in monitoring sales events

2 months internship

Mission:
• Prepared a report on the sales force and an invitation to tender for their training
• Defined and implemented a product loyalty program