Claude Hugueny
ESCP Europe - International Projects Management
I am using Viadeo in order to improve my professional Network.
Marketing Manager Assistant, The Mauritius Leasing Company Ltd - British American Investment Group of Companies
2009 - 2009Public relations:
- Cooordination of PR campaigns in liaison with ML corporate communication division.
- Contact the media, particularly the press, to book space for our new product articles.
- Drafting articles in English and translate in French.
Vendor Program:
- Conception and Dispatching of the vendor program, a brochure aspiring to find new channel partners and develop new partnerships.
Newsletters:
- Publish every two months a newsletter of the company.
- Develop ML’s internal communication for staff use and for its clients as well.
Database building:
- Extention of the company's market beyond the seas and particularly in Australia, Reunion Island and Madagascar.
- Build up corporate databases gathering companies which could need vehicle fleets, boats, or machinery/equipment.
Market Study:
- Competitive environment of the leasing market.
Marketing management:
- Implementation of the main marketing tasks to be assigned to the assistant.
2008 - 2008Discovering of the Finance Department organisation
Financial Reporting Operation
2007 - 2009Management of the communication Department:
- Creation/Supervision of promotional events(student events, sport events, charities events,...)
- Implementation of the promotional campaign
Direction des Relations Externes de l'association
- PR, Link with ECE, medias
- Partnerships
- Sponsoring
Implementation of the communication tools:
- Websites: www.ecekarting.fr
- Sponsorship book:http://www.ecekarting.fr/images/stories/ECE%20Karting%20Partenariat.pdf
- Facebook group
Student trophee: 24hours of ESSEC karting race (ESSEC Race'09: http://www.24heures.race-essec.com/index.php/le... )
- Pilot
- In charge of ECE's communication