Claudia Menu

Follow up and advise floor managers in developing their fresh dairy products area through negotiation of business plans at store level :
• Analyze point of sales needs and market trends
• Prepare and conduct in-store negotiations
• Implement action plans
• Optimize product launch and promotional activities
• Optimize clients turnover
• Management of 3 merchandising assistants
• Coaching of new trainee

In charge of Petits Filous operational activities (kids’brand, 10% of Yoplait’s turnover).

Recommendations based on panel performance analysis (IRI, Kantar, consumer tests), project of consumer knowledge, new product development (3 product launches), packaging development, promotional activities, website launch and development, PR events (Kid Expo, Musée en Herbe), budget driving (2,3M€).

Management of an intern.

Mission: In charge of the below the line activities for the brand’s repositioning:
packaging development, promotion activities and communication tools, website
creation, performance tracking, events for internal communication. Budget updating.