Claudie Damade

Market analysis in the industrial sector. Automation, control, simulation, optimization and security business.

Non-petrochemical markets studied in France and Business Plan for market penetration of biofuel segment built.
Europe, Middle East and Africa figures sketched and worldwide potentials estimated.
Market size, Customer segmentation and Competitive environment analyzed.
Targets, Program objectives, Business strategies, Pricing, sales & delivery models defined.
Value proposition, Offering, Financial and Marketing communication plans built.
Resources, Gaps, Risks & opportunities and Economic viability of the business model assessed.

Analysis of the EMEA Distribution Channel.

Data collected and current Distribution network analyzed and evaluated / Instrumentation segment.
Suitability to the new Strategic Plan evaluated.
New model considered and assessed to the strategic plan.
Report of recommendations to management written.

New job created

Both internal and external Communication plans defined and deployed on the geographic area, Europe, Middle East and Africa.
First web sites developed.
Promotion activities deployed for Instrumentation Solutions; Subcontractors identified; Web, Event and Press actions coordinated.
Print on-demand process developed for making available to sales and distribution channels pre-sales brochures in 14 languages.

Project leader for international team certification to six-sigma tools. Process of “sales success repetition” developed (experience database). The project highlights were retained for definition of the future CRM.

New job created

CE mark implemented for the different ranges of measurement products, between Sept 91 and the date the directive came into force, 9 months later.
CE conformity policy defined for measuring instruments which design and manufacturing sites were located in Europe, United States, Canada and Australia.
CE mark strategy defined for each product family, in terms of environment, standards in reference and level to be reached.
Decision made for existing products to put them into conformity, replace them by new design or phase them out, depending on socio economical considerations.
Conformity product changes and control audits led.

Certification process defined and deployed for Explosive Atmospheres (ATEX)

Standards & Approval objectives defined according to target markets, emerging technologies and environmental constraints.
Product certifications coordinated worldwide, CE, UL CSA, FM, and equivalent certifications got from Japanese, Russian and Czech organisms.
Design and production audits led.

Multilingual technical literature service created.

3 people hired and managed for literature writing and layout into 11 European languages.
Translator contractors selected and qualified.
Validation process established for each language literature validation by the different sales offices.

Computer Aided systems implementation for Electronic and Mechanical Design
CAD tools selected involving future users.

Suppliers selected ; Leasing and maintenance contract terms negociated.
Tools implementation scheduled; Application migrations coordinated and users trained.
Emerging technologies surveyed.

Both hardware and software modules developed for measuring instruments: PID algorithms, A/D converters; HMI, Real time, MPPC and TPSC drive control, communication modules…

Software Development Project Led from 1985

SCADA (Supervisory Control and Data Acquisition) system implementation.
Proprietary measuring instruments and communication protocol integrated into a display system designed by a UK based contractor.
Resource managed 4 engineers, 2 French based plus 2 in the UK.
Teams’ coordinated, half time working in Birmingham.

Prize obtained in 1987 for this project success : European Technical Achievement Award.