Colin Godefroy

I am in charge of the operational set up of digital media campaigns (web, social media, mobile marketing).

1. Digital Marketing
- Follow-up and management of online campaign with agencies
- Participation to the elaboration of recommendations for the set-up of new campaigns
- Online monitoring and recommendations regarding the tracking analysis
- Follow-up and performance analysis of the websites

2. Content Marketing
- Coordination and Customer Relations on the social networks :
www.facebook.com/kinder.france (335 000 fans)
www.facebook.com/KinderBuenoFrance (75 000 fans)
www.facebook.com/TicTacFrance (400 000 fans)
www.youtube.com/vocapeoplebytictac (1600 subscribers, +3 million views)
- Responsible of the editorial line for "Kinder s'engage pour l'enfance"
- Content management for www.ferrero.fr and www.kinderpourl'enfance.fr
- Technology and competition watch

3. Search Engine Marketing
- Campaigns optimization and follow-up with the agency
- Performance analysis and synthesis, Optimization proposals

During this 6 month internship at the Digital division of BETC Euro RSCG, I have been responsible for the following missions:

- Management of the client relation
- Management of the banner production for Air France worldwide
- Preparation of the production briefs
- Briefing for the technical teams (webdesigner & developer)
- Quality management of the banners developped
- Delivery of the banners (+3000 in 5 month)
- Management of the automation of the production
- Management of the bi-annual Air France Central Campaign: 4 continents, +250 banners produced, viewed +215M times
- Production analysis and reporting
- Project monitoring (plasma screen banner production, special banner orders...)

YourIFI.com is the Rouen Business School students website

As the president, I learnt to:
- Use all the useful tools for Webdesign
- Develop the website attractivity to generate more visits
- Create a visual identity
- Manage a team
- Create a communication campaign to make known the website

During the summer 2009, I done a 2 months internship in the daily newspaper "Paris Normandie".

As an editorial assistant, I:
- Interviewed sport personalities of Normandy
- Wrote full articles
- Searched and gathered informations
- Contacted prospective customers

I was responsible for the communication of the 2009 IFI Students Office.

Thanks to this experience I learnt to:
- Create a visual identity and to apply it on each support (posters, flyers, brochure...)
- Create and feed a dedicated website
- Use professional Video Edition softwares (creation of promotionals video clips)
- Elaborate a complete communication strategy
- Canvass sponsors

You can see the promotional brochure of the BDE here:
http://issuu.com/colin.godefroy/docs/bienvenue_...

You can see the sponsoring booklet here:
http://issuu.com/colin.godefroy/docs/dossier_sp...

You can watch the campaign video here:
http://www.youtube.com/watch?v=dhQDfuTHPJI

During the summer 2008, I done a 3 months mission in the main communication agency of Rouen.

In the company environment and in contact with the customer, I learnt to:
- Work in team
- Convince and negociate
- Reach quantified objectives
- Know better and to adapt to the working of a communication agency

My main mission during this internship were:
- Prospection and update of the contact and prospective customers database
- Press relations
- Elaboration of communication strategies
- Customer relations
- Phoning