Damien Lenoir

Marketing consultant for the telecom and media sector.

Marketing product manager for mobile phones plans for the high value customers.
- Creation of the offers, promotions and options.
- In charge of the deployment of the offers and of the optimisation of their setting ahead in the various channels of distribution.
- Marketing and performances analysis.

Achievements:
- Objectives of sales exceeded by 60% for the last 6 months.
- Expansion of the customer base which exceed at the end of September 2007 1.45 million customers (+10% in 13 months).
- Launch of new plans and animations around events such as the rugby 6 Nations tournament and the tennis tournament Rolland Garros.

Marketing and Geo-marketing assistant.
> Analysis of the existing park of France Telecom outlets in France according to the commercial strategy of the Group.
> Marketing and geo-marketing studies on the target populations and on the priority geographic fields.
> Validation of the proposals for the creation and relocation of the outlets.

Seasonal marketing analyses for Auchan, a leader in retail stores in Europe.

I was in charge of 2 main marketing analyses: the chocolate sales in France during the Christmas and the Easter periods. Each of the analyses gave details of the sales results and evolution (by stores, by regions, by chocolate brands, and so on.) and some recommandations for the next periods.

Marketing assistant.
> Customer survey on the frequentation to the different activities available at the Institute (cinema, talks, French class, wine testing, library).
> Implementation from this survey of marketing and communication tools aiming at attracting and at developing loyalty of more customers. Attendance: increase of 10 %.

Online marketing analyst.
> Follow up and analysis of advertising banners on Internet, and of the sales engendered by them in order to increase their efficiency.