David Font

Mission of development of sales of tour operator's website: www.capunivers.com
- Management of Search engine optimization (SEO) and Search engine marketing (SEM, Pay Per Click: Google Ad’Words campaign),
- Advertising Management on-line and off line (average budget: 80.000 € / year),
- Management of E-reputations on forums and blog,
- Implementation of web-analysis (Google Analytics) on the site capunivers.com and report editing.
- Trade Mission: establishment of partnership between Capunivers and established groups: company, association B to B...
- E-mail marketing Management, creation of a customer database,
- Benchmark and price regulation depending to competition,
- Community management on socials networks: Facebook and Twitter,
- Choice of new destinations, travel providers and partners to integrate the internet site.


Result after 3 years: increase of traffic from 100 VU / day to 850 per day with an average rate bounce: 37%
Each year, sales were multiplied by 2 in terms of turnover and travelers.

September 2006 / February 2007. Sales representative for travel agency "Echos du Monde " Tassin (Rhône, France).
- Creation of a client portfolio. Target customers: groups formed (company, association and retirees).
- Determination of customer expectations, building the trip (negotiation with providers and TO) and sales.


Result in 6 months: 440.000 € of turnover and 650 travelers.

Nov. 2004 / May 2006. Project leader: Identification of sports equipments for “departmental sport office” (Loire, France).
- Management of team of 5 peoples (training, distribution of geographic sector, coordination of actions).

September 2002 / Jan 2003 (training) Marketing mission for "Organizacion Mundo Maya" in Central America.

Nov. 2001 / May 2002. Webmaster for “Research Center for Economic Policy” at University Aix-Marseille II.

From 1997 until March 2008, I took positions in travel group leader and sports instructor in France and abroad.