David Seror

June 2011 – Present job, Nice , France

November 2009 – Present job (2 years 2 months yet)

• David Seror - Diamond trader - Is a new approach of the jewelry close to the clients with a complete possibility of customization.

- Elaborated the concept and turned it into a reality
- Manages distribution network (sales agents)
- Buys in diamonds bourses (Antwerp, Tel-Aviv, NY)
- Supervises the production of jewels with French manufacturer
- Creates marketing tools & events & communication
- Business accounting
- Strategy development


www.davidseror.com

June 2010 – June 2011 (1year 1 month)

Developed Façonnable AZUR line distribution worldwide (high end, beach-wear).

- Developed new clients worldwide (travel retailers, specialty stores, department stores).
- Developed a distribution network (distributors and sales agents for Azur line).
- Contact between final customers feedback and the studio.
- Direct contact with commercial director (Vice-President).

From corporate headquarters in Nice, France.

January 2009 – June 2011 (2 years 6 months)
Sold concept in June 2011, after 2 years and half of development.

Created a luxurious brand of jeans.
Marriage between "haute couture" and jewelry.

- Association with PHB Logistics (Franck Seror manufacturer)
- Created the company (headquarters in France)
- Developed final prototypes
- Created the website and communication
- Participation in trade shows (PITTI, Bread &Butter, Who is Next etc.).
- Meetings in Moscow, New York, and Europe with potential sales agents, distributors and showrooms and clients.
- Created and managed distribution network
- Created marketing tools
- Shipment and logistic organization to Russia and Europe
- Relationships with our clients (specialty stores owners and departments stores buyers)

- Worked in manufacturing plants (2 years and half): good knowledge of the product, of the manufacturing process, good comprehension of the manufacturers’strategy about calculation of the fabrics quantities, process and costs prices.
- This project was studied by LV, ZILLY and BALMAIN and has been selected by LVMH

- Developed new collections and distributed network worldwide.

www.franckseror.com

PHB Logistic
January 2009 – April 2010 (1 year 4 months)

- Created a study for the launch of a collection of high-end jeans.
- Oversaw target marketing to consumers.
- Developed prototypes according to target tastes.
- Study of core business prices.
- Adapted to Eastern Europe culture for better understanding with manufacturers etc.
- Developed Business plan presentations for the C.E.O
- Created the best distribution networks worldwide.

Office in Vilnius, LITHUANIA

Farhi Diamonds
January 2008 – July 2008 (7 months)

- Diamond Analyst.
- B to B sales.
- Development of new customers.
- Managed a team of sales agents.
- Created partnership with key actors of the business.
- Marketing and communication.
- Created a jewel sold in auction at the Majectic hotel in Cannes to a humanitarian goal (association “Soleil d’enfance” for disabled children)
The Farhi diamonds branch in Monaco has been leader among the jewelers of South France and northern Italy thanks to competitive and appropriate prices, services and approach of the market after 6 months activity only.

Office in Monaco, Monte-Carlo

July 2007 – August 2007 (2 months)

- Opened a new office in Monaco.
- Prepared a marketing campaign.
- Introduced French jewelry to region.
- Primary contact in diamonds trading business.
- Contact with every essential middleman (from the supplier to the final customer).

Office in Antwerp, Belgium