DELCROIX Sophie
General Manager, GREEN SEED France
I have 20 years of experience in food industry, in the mainstream retail and traditional network,
I have a double expertise in Sales and Marketing acquired within small French companies and international groups.
My first 10 years were devoted to the Export and Key Account Management. At Hédiard (Fine Foods) and Betjeman & Barton (tea company), I was responsible for opening shops and creating retail outlets within different supermarket chains in Europe and in Asia (Lisbonne, Milan, La Haye, Hong Kong…). Afterwards I joined the Great Conso (FMCG) as a Key Account Manager for own or national label products, working with all mainstream French retailers.
I then changed my job and started working as Marketing & Communications Manager- a subsidiary of Alfesca / Labeyrie (seafood products) where I fully participated in launching of new brands, created the new positions in the company and developed its structure.
All these activities had been undertaken within an international context of a strong business development and successive acquisitions.
In early 2008, I created my own marketing consulting firm and worked with various food companies such as Euroserum (Entremont-Alliance milk industry) or Saccof Packaging (food packaging).
Today, General Manager at Green Seed France, my double expertise in Sales and Marketing, my bias to action and the results orientation are my main strengths which help the business to grow.
2001 - 2008
1995 - 2000