Delphine PERINETTI
Product Manager, Marketing Fragrance Department, V.Mane & Fils
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2005 - 2006Marketing Coordinator - Consumer Goods fragrances EMEA - Luxury products segments and FMCG - Internship
- In charge of transversal fragrance trends: determines industry trends in each product market (bath, body, skincare, hair care, home products and fragrance)
- Participating actively in marketing recommendations: fragrances and products
- Developing successful new consumer products
- Creating customer presentations according to customer requests - for projects concerning luxury & consumer goods products
- Developing and designing internal communication materials such as PowerPoint presentations or newsletters
- Responsible for competitive research
- Managing product database, regularly updating and data processing
- Analyzing market data (Euromonitor, Nielsen) in order to prepare reference documents for marketing studies
2005 - 2005Product Manager in nutritional supplements, pharmaceutical, phytodermocosmetic product Range: Arkocaps and Perles de Peau - Internship
- Elaborated product marketing mix and defined price positioning within company sales policy
- Developed sales launch tools: sales and consumer folders, point of sale displays, scientific datasheet, leaflets and technical files
- Developed creative ideas to promote a product and collaborated with team to create and produce integrated marketing material
- Developed plans for new product launches and managed execution of NPD activity to launch
- Organized trade marketing actions: sales and trade incentive and follow up
- Organization and presentation of product launches meeting
- Analysis of IMS data for departments dealing with sales analysis and forecasting
- Updated full packaging according to health regulation (regulation of nutritional supplements Directive 2002/46/CE)
2004 - 2004THERAMEX Laboratories – MERCK Subsidiary – Pharmaceutical Laboratories
Worked in Pharmacology in vitro Research and Development– Theramex – specialized in women’s health and gynaecology – Molecular and cell biology manipulation
2002 - 2002FACONNABLE – French fashion and luxury house - clothes Manufacturer & Retailer
Assistant to Sales Manager – Faconnable fashion
- Contributed to the 2003 collection in show room and dealt with customers
- Assisted key sales account managers in preparing customers’ conversation and support during collection presentation
- Assisted merchandising
- Took part in conception of press book: collaboration with marketing team in order realize marketing documents