Didier Picard
VP / General Manager, Estee Lauder Middle East & India
A General Manager with over 15 years international experience in both multinationals and start-ups as strategic leader of sales force, marketing, finance and operations teams in the luxury consumer goods.
Thrive on pioneering new ideas and entrepreneurial projects, and working in fast pace, rapidly changing environments
Radical Skincare is the selective distribution arm of One World Beauty, a California-based company producing and distributing skincare solutions in the USA. Currently setting up the structure to launch, promote and distribute the Radical Skincare line internationally, with a focus on leading and emerging markets across Europe and the Middle-East
2009 - 2010The Collection FZ-LLC is specialised in ‘distance shopping’ activities and targets the Middle East and North Africa region. The Company launched www.Fashionation.me , the first online Private Sales club in the Middle East.
2002 - 2009The Estée Lauder Companies are a leading US manufacturer and marketer of luxury skin care, make-up and fragrance brands, including Estée Lauder, Clinique, DKNY, MAC, Bobbi Brown, La Mer, Jo Malone and others.
Reporting to the SVP Regional Director, Europe Middle-East & Africa, in a matrix environment; responsible for achieving sales and profitability of five divisions/brands, also controlling the support functions (HR, Finance, Operations). Lead a team of 80 people (28 nationalities).
1998 - 2002The Travel Retail EMEA division runs the fast paced, very profitable duty-free business in airports, airlines, and on cruise ships.
Reporting to the VP / General Manager EMEA; responsible for promoting the flagship brand ‘Estée Lauder’ by directing six area sales managers and a marketing / training / store design team. Team of 13 people.
1997 - 1998BPI, a division of Japanese cosmetic group Shiseido, markets the Jean Paul Gaultier and Issey Miyake fragrance lines.
Reporting to the Head of International; responsible for a distribution network of nine local distributors and the regional duty-free operators, supported by a Miami-based sales force and a Paris head office team. Team of five direct reports.
1993 - 1996In 1993, French pharmaceutical giant Sanofi merged its Beauté division with fashion and cosmetic company Yves Saint Laurent. Portfolio of fragrance and cosmetic brands included YSL, Van Cleef & Arpels, Oscar de la Renta, Roger & Gallet
Reporting to the Duty-Free Director; responsible for promoting sales in duty-free channels and facilitating the merger of two teams. Team of four.
1991 - 1993A subsidiary of Belgian chemical group Solvay, Venilia produces and distributes home decoration products.
Reporting to the Export Director; after the German reunification, responsible for establishing distributors in Eastern Europe. Area also included Central Africa.
1989 - 1990The FCCIK is responsible for promoting French interests in South Korea.
Reporting to the President; responsible for structuring the newly created operation and implementing services to support French companies entering the market.
1988 - 1989BMW produces and distributes luxury cars.
Reporting to the head of department; responsible for administering communication activities between headquarter and Anglosaxon subsidiaries.
