Edouard Thurotte
Consultant eBusiness et Innovation, ALTI Innovation
2008 - 2009• Emailing campaign management:
# Agency briefing
# Team coordination (marketing, products, customer relationship, communication studio and internet incorporation)
# Monitoring
# Seasonal business presentation review. Generated turnover: up to €1M/email
• Assisted private sales campaigns: “Ventes Privées by La Redoute”. Generated turnover: up to €1M sale
• Reviewed and assessed emailing campaigns (about 15 per week)
2007 - 2007• Managed in-store food promotions: press relations, mailing campaigns, free tasting in store, bonuses gifts…
• Conducted a market research: product positioning, market segmentation, communication strategy