Emeline CHALIVAT

Responsible of commercial and marketing actions for all Xperteo hotels

Set up, coordinated and followed-up all promotional actions, hotel push-ups on the Internet(newsletters, marketing campaigns, created special offers and packages…)

Negotiated with selected partners from the leisure industry (Voyage Privé, Travelzoo, Lookingo, Wonderdeal…) to set up flash sales and deals

Responsible of 2 to 5-star establishments et residences in Cannes, Nice, Paris, Lille (France)

Consulting in hotel core commercial strategy

Optimized hotels’ profitability by setting up an online strategy on the IDS, followed prevision techniques, made forecasts, re-eavaluated pricing solutions, optimized the following ratios: Occupancy rate, ADR, REVPAR

Updated rates and allotements, re-organized webplannings, reevaluated back-offices, negotiated TO annual contracts, followed up the relocation process

Analyzed statistics through year-to-date, mensual, weekly and finalized reportings, analyzed internet sales reporting, watched competition, benchmarked

In charge of the commercialization of new entrants, and mostly those in Emerging Markets (BRIC)

Loaded rates and availability, managed hotels’ web-plannings, benchmarked, competition watched, back-office administrated, provided direct marketing (phoning, mailing), CRM marketing, SEO