Emilie Gallois
Marketing & Communication Manager Woldwide, Visualization Sciences Group (VSG)
In a glance...
MARKETING & COMMUNICATION
● Web marketing
● Management of CRM activities, affiliate programmes
● Communication (PR, collateral materials, direct marketing)
● Tradeshows and conferences organisation
PROJECT MANAGEMENT - MARKETING & SALES APPLICATIONS -
● CRM tool
● Internet portals, Extranets
● Products and prices databases
● Sales reporting automation
PRODUCT MARKETING
Mainly in B-2-B and through distribution channels
● Product branding, positioning, launching, evangelization
● Scoping and defining new products at high level
MARKET RESEARCH & ANALYSIS
Mainly in high-tech and scientific areas
● Competition analysis
● Analysis of target markets
TEAM COACHING & MANAGEMENT
● Management of complex projects
● Creation and conduction of training programs: products, services, information systems and new organizational processes.
155 contactsWhat an all-round job! Please remind me that time can fly...
I'm responsible for worldwide Marketing and Communication activities at VSG, the leader in 3D visualization software solutions for engineers and scientists. This ranges from long-term projects to operational activities, covering a broad spectrum of "Marcom" communication channels and tools - from tradeshows to online social networks, from CRM to Intranets -...
2003 - 2006From a business user's viewpoint, I managed CRM projects activities across the EMEA region. The core project I worked on was the definition (and rollout) of a cross-product/cross-distribution channel Sales Reporting tool, which implied the alignment of Sales reporting processes across EMEA affiliated companies.
2000 - 2003I managed web related projects (B2B/B2C/B2E) - across the EMEA region - that are complex due to Canon multi locations, multilingualism and broad service & product offering.
I worked with distant business project teams, and a local IT team. Business owners I was reporting to were the Directors of each business division (Consumer and Office products.).
The core project I worked on was the definition and rollout of a multi-lingual, cross-product database that would feed web applications (product stores and catalogs).
1998 - 2000I coordinated marketing activities in EMEA, monitoring and supporting the implementation of the centrally-developed marketing strategies for Canon B-2-B print solutions.
This activity mainly consisted in product launches projects, product training programs, market research, development of web activities, advertising programs (TV, printed ads, etc.), and product literature.
1996 - 1998Business development (99%) of Xerox office solutions targeted at SMB's