Emilie GAY
Responsable des relations presse, Ville de Valence (Valence Agglo Sud Rhône-Alpe
With a master’s degree in international political journalism from Sciences Po Aix and a Bachelor’s degree with a double major in French modern letters and Spanish, I have 5 years of experience in journalism, communication and PR.
I worked in communication agencies for ministries, institutions, local authorities, organisations and companies from various sectors such as education, lobbying, environment, science, culture and tourism.
After an interesting immersion trip of various months in Brazil, I'm currently in charge of the press relations of the city of Valence, South of France.
My strenghts: good writing skills, influence advising and proactivity.
2010 - 201110 000 kilometers covered
5 months homestay in São Paulo
Some activities as a freelancer : writing and communicating (English, Portuguese, French)
2008 - 2010CLIENTS
Ministries and Institutions: Ministry for Higher Education and Research - European City of Sciences -, Ministry of Ecology, Sustainable Development, Transport and Housing- PREDIT
Local authorities: Semur-en-Auxois, Côte d’Or (5 000 inhabitants)
Companies: Climadiff-Vinosafe (lifestyle), Marianne Experts (finance), Mövenpick (Nestlé group), Marc Aurel (design)
Organisations: Association des instituts Carnot (science), Solidaime (consumer “generous products”), Fédération Française d'Aïkido, Fafsea (professional training)
RESPONSIBILITIES
Consulting: image analysis, influence advising, press relations proposals, communication plans, crisis management
Public relations and press relations (classic and digital PR): media selections, day-to-day contacts with journalists, graphic designers and subcontractors, writing (press releases, press-books, newsletters), project management, setup and supervision of press conferences and major events, reporting (reports, analysis, press reviews), coordination and budget management
Client relationship management: presentation of media strategies, media training, regular meetings and follow-up
Management: recruitment and management of assistants in the corporate department
Commercial: commercial support, communication strategies and press relations proposals
SOME RESULTS
Predit in 2009: 200 journalists attendees over 9 press events organised in the National Assembly of France, 50 qualitative interviews, 500 relevant spin-offs : newspapers articles and broadcasts
European City of Sciences (85K€ over 3 months): 42 600 visitors in 3 days, 42 101 online visitors, 200 attending European journalists, 250 articles in both national and international media.
2006 - 2008CLIENTS
Professional organisations: CroissancePlus (French think tank), Union Nationale des Professions Libérales (freelance workers union)
Companies: Agrica, Mutuelle Bleue (health and social welfare system), DTZ (real estate), Maileva, NewWorks (web-to-print solutions)
RESPONSIBILITIES
Competitive intelligence, media watch and image analysis
Press actions: setup and implementation of plans of actions, journalists networking (media selections, issues proposals, follow-up of media schedules and interviews), writing (press releases, press kits, speeches, advertorials, summaries), setup and coordination of events (press conferences, press trips, debates, seminars)
Client relationship management and reporting: briefings on regular basis, qualitative reports and press reviews
SOME RESULTS
CroissancePlus in 2007 : 35 press releases, 300 one-to-one interviews, 1 475 spin-offs : 1 075 newspaper articles and 400 broadcasts.
2006 - 2006CLIENTS
R&D ( Alcimed)
Higher Education (ESC Rouen)
Social welfare system (Agrica)
RESPONSIBILITIES
I was in charge of the press relations of various companies. It gave me the opportunity to get a comprehensive training on all the common tools and methods of external communication, especially PR techniques.
In the framework of my master's degree, I wrote a dissertation about the press relations consultant and the communication process.
2005 - 2006JOURNALIST at Stop Infos, RESPONSIBLE for culture and international sections
2005 - 2005Internship (2 months)
40 articles about current affairs, written and published on my own.