Emmanuel CASTIGLIONI

Elaborating the French and international Decathlon policy and copy strategy, reporting to the CEO.
Planning Strategic and Media Buying
Management of the advertising agency and providers
Retail communication Management
Multi-media Campaign Management and 360 ° (Flyers, POS, Radio, Print, TV, Internet, mailing, emailing ...)
CRM and SRM
Social Networking and community management
Negotiating Partnerships and Managing Events Policy

Events Manager DECATHLON Headquarter

Responsible for the installation of the out-media and events strategy for the 250 Decathlon sportmegastores reporting to the CEO.

Managing a 5OOOm2 profit center for tens of millions of euros
Project Definition and trade policy of the store
Development of turnover and warranty management objectives
Assortment management and annual business plan.
Managing 150 people.

Store opening - Team recruitment and commercial operations lauching.
Managing a profit center of several million euros
Project Definition and trade policy of the store
Development of turnover and warranty management objectives
Assortment management and annual business plan.
Managing 60 people.

Management and development of various departments and services
Department Stores Trade policy
Sales promotion and development of the turnover
Team Management