Eric R.T. VIDAL

UI/UX Website & Mobile App., Social Media Marketing, SEO, Content Creation, Brand Positioning, Community Management

> Created award winning network 321-GO with annual billing in excess of US$1.5 Million. Partnering with marketing agency Think Closer (London) and video agency InVioo.tv (Paris)

> Recruit and supervise Business Development team, Account Planning and Creative Talents.

> Implement all promotional literature and website architecture for ICUBE, 321-GO and client websites.

REFERENCES

> QWANZ.COM - Advisory Board - Vice President Digital Strategy
since November 2010
Social Media Marketing, SEO, UX, Content Creation, Brand Positioning, Community Management

> DESIGUAL "Undie Party"
- Viral Video: http://bit.ly/DESIGUAL-Undie-Party
- AdAge's article : http://adage.com/adages/post?article_id=146164
- Le Monde's article : http://bit.ly/9lHSEg

> Develop International Business and Branding Strategy for leading US and European brands including:
- PORSCHE + RED BULL sponsored show (2009): Launch of “Whole in the Wall”: largest US museum-quality,150-piece exhibition of street art from nineteen of the world’s premier street artists housed at transitory 25,000-sqft Chelsea space.
- NATIONAL GEOGRAPHIC (2006): Led design and development of first Online Flash Media Kit for advertisers and media planners across all continents, to demonstrate advertising channels within NGM’s website, magazines, and other global media assets.
- LEO BURNETT for Philip Morris Int’l. (2004-06): Implemented Digital Media Asset Management program and devised QR code/augmented reality based ideas and experiential multimedia installations for PMI in 75 countries.
- ALAIN MIKLI (2002): Led brand international repositioning of eyewear manufacturer’s MxM line, leading to worldwide in-store and media campaign, with international sales in excess of US$80 million.
- JALOUSE US Fashion Magazine (2000-2001): Successfully launched European fashion magazine Jalouse in USA; managed US$1 million outdoor, press and web campaign with outstanding click-through rates (+2.5%). Exceeded target distribution of 100,000 nationwide newsstand copies and recruitment of 1000 subscribers within first three weeks.
- L'ARTISAN PARFUMEUR (2007-09): Led brand design and development of global web presence and SEO/SEM for US and Canada. Online sales multiplied fivefold within the first year.
- UBIFRANCE (2008-09): Implemented first international portal of the US-based French Embassy Trade Office to promote innovative French designers in North America.
- ART-TROPE.COM (2009): Implemented first full-service cooperative dedicated to assisting emerging and established artists and art professionals.
- BIZWALL.NET (2009): Senior Board Advisor of the first fully customizable web gallery platform for visual and multimedia artists.
- LEROSLIMO.COM (2008): Creative direction of CMS and Flash website, photo, and video content. W3 Award.
- BLU ORBIT (2003): Re-engineered business processes for this UK retail design agency’s clients including Lancome, Laura Mercier, Henri Bendel, and Harrods. Generated new business opportunities outside the cosmetics industry, managed day-to-day P&L, conducted weekly forecasts and reports for London HQ.
- HERMES and YSL perfumes (2002): Supervised localization, production and insertion of press ads including digital imaging, film engraving, proofing and printing.

> Responsible for team building, strategic & creative planning, big vision, and cross-cultural projects.

> Devised and actualized winning strategies and creative concepts to pitch for new business accounts.

> Managed and conducted competitive analysis for all acquired accounts and other agency accounts

> Supervised business development and scheduling for Kheops presentations to prospective clients.

> Coordinated and directed worldwide photoshoot for client (at six client subsidiaries in Europe and Asia)

> Secured and managed the following accounts, worth over US$1 million: Belgium Telecom-Skynet, Global Identity Program; Sara Lee Bakery, European Brand Identity Norms & Brownies packaging harmonization for Europe; Interbrew-Oriental Brewery, OB lager, #2 beer in Korea, new Global Identity Program; Teleperformance - world leader in telemarketing services, publishing in French, English (UK +US).

> Offered innovative & dedicated services in advertising, packaging and brand ID design programs to European & Asian clients including: Lancome, Balenciaga, Carrefour Hypermarkets, Printemps department stores, Global-Silverhawk, Caterpillar, CAAC & Air Macau In-flight Magazines, Danone-Amoy, Hoescht-Marion-Roussel OTC, L'Oreal, Nestle-Dairy Farm, Reed Midem-MIP.TV.

> Billing of over US$1 million with over 50% average gross profit ratio in advertising and design projects.

> Supervised multicultural team of 8-12 people.

> Conceived best selling “gecko2” die-cut postcard series, published and widely distributed in Hong Kong and China.

> Negotiated strategic partnership with Carre Noir International, the #1 French design group at the time (later acquired by Publicis), to assist with marketing intelligence, business development and creative advising for their international subsidiaries.

> Conceptualized clients' image guidelines via strategic planning.

> Conducted market surveys on site or via panel questionnaires with mixed data analysis.

> Implemented imaginative, result-oriented advertising, media & creative strategies.

> Collaborated with Bernard Tapie and Jacques Seguela on re-branding campaign for the Olympique de Marseille Soccer Club.

> Planned client strategies via extensive media study through the FCA! European Observatory.

> Delivered successful campaign strategies for: Mas d'Auge (#1 egg supplier in France), Aix-en-Provence Corporate Identity, Olida-Buffet de Benoit Fine Catering, LVMH perfumes, Tourism Board of Mexico, Ferrero Confectionery, Tower Air