Erik Larsson
VP Marketing, Qosmos
Summary
Multi-cultural marketing executive in IT/Telecom with a successful track record of supporting sales teams to exceed their targets. Expert knowledge of leading-edge marketing methods for the high tech industry.
Perfectly fluent in French, English and Swedish.
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Core Skills
Product & Solutions Marketing
- Support of direct sales force and distributors: sales argumentation, product expertise, vertical market solutions, market trends, competitive tactics
- Creation of sales material: presentations, brochures, sales guides, White Papers, Web sites
- Use of leading-edge marketing methods: Technology Adoption Life Cycle, Value Disciplines, Marketing Dashboards
Marketing Communications
- Frequent speaker at industry events and author of numerous articles
- Public Relations: coordination of PR agencies, journalist interviews, industry analyst relations
- Sales lead generation campaigns and direct marketing (direct mail, telephone, print, email, Web)
- Trade shows, sponsorships, distributor & customer events
Management
- Building and leading international marketing and communication teams
- Optimizing marketing activities: between countries, with partners, with distributors
36 contacts- Responsible for driving all aspects of marketing, including company positioning, product marketing, communications and branding.
2005 - 2008- Responsible for strategic marketing, solutions marketing and marketing communications at Netcentrex Converged IP Communications
2002 - 2005- Created and implemented marketing initiatives for both early-stage and established high-tech companies.
- Developed and delivered customized training programs for marketing executives at high-tech companies.
2000 - 2002- Responsible for the marketing strategy in Europe: objectives, positioning, marketing mix.
- Development and implementation of marketing programs: brand management, advertising, PR, analyst relations, sales lead generation, product marketing.
1992 - 2000Worked in several international marketing roles: product marketing, solutions marketing, country marketing. The last position included marketing responsibility for enterprise voice and data products across EMEA.
