Erwan Guiriec
Directeur Général, SPOKE
Managing Director at SPOKE, Social Media partner.
2009 - 2011- Define, design, develop and implement the strategic plan of the company
- Manage internal teams & external suppliers (Design, IT, Content, Production)
- Imagine & design online games in team collaboration
- Imagine, build, deploy and promote the 1st channel of interactive TV games online
- Build digital tools to analyse and manage analytics & company's key datas
2007 - 2009- Managed brand-building online projects for Lipton dedicated to enhance global image, worldwide consistency and web sites traffic growth
- Managed international & local brand-development projects in coordination with well-known clients, IT teams, creative people and producer.
- Coordinated web sites localizations in more than 40 countries
- Built and deployed digital online strategies for products launch
- Managed and deployed new websites & online campaigns for Bouygues Telecom, the French Navy, etc.
2006 - 2006- Managed the new e-commerce website creation (ccb-paris.com), its launch in Japan and France and defined design, functions and templates.
- Managed and coordinated the international content flow for brands and products
- Built interactive and attractive websites for the launch of new products (Pr. Christine Poelman's Norméa 28, Cosmence's Sun Protection, agnès b.'s mascara, etc.)
2005 - 2005- Managed the new Bouygues Telecom's website project dedicated to young people
- Coordinated the french i-mode website and Plans UP website updates with creative team, developpers and clients
- Managed the i-mode portal (flash version) creation for mobile phones
- Insured online advertising and emailing campaigns creation for Bouygues Telecom
2003 - 2004- Managed the first Intranet project and the new visual identity of the company
- Initiated and created the "Impôts Service" Intranet with internal developpers
2002 - 2003- Designed the crisis communication strategy (market loss)
- Ensured the international press relations in coordination with the professionnal association GICAT
- Initiated the new communication strategy within the key media (Jane’s Defence Weekly for instance)