Ethan PIERSE

I am an appointed member of the Cantal Department's Chamber of Commerce and Industry through 2015. I serve on the Local Business Committee as well as the Information and Communications Technology (ICT) Committee.

Professor of Internet Marketing, eCommerce and Search Engine Optimization

High Performance, High Visibility Web Development
Internet Marketing Strategy
Audits - Usability, Accessibility, Site Performance, Market Research
Social Media Marketing and Management
eCommerce - Site Development, Consulting, Business Development and Marketing Strategies
Search Engine Optimization - Bilingual English/French

http://www.netsocialmarketing.fr

Clients : Conseil Régional d'Auvergne, Conseil Général du Cantal, Limousin Expansion, Préfecture du Cantal, Transcommerce.com, Méca'System, Florinand, Armania360, Bureau Vert

Companimo is a French ecommerce leader in para-veterinary products for dogs, cats and horses. I manage the marketing and business development teams concerning :

Marketing Strategy
Marketing Budget Création and Management
Customer Acquisition ( SEM, SEO, Affiliation, Partnerships, Emailing/Newsletters )
Social Media Marketing Management ( Blogging, Facebook, Twitter )
Customer Fidelity
Campaign Analysis and Web Analytics ( Google Analytics, Xiti, Omniture )

Site Development and Infrastructure.

Internet Marketing and Internet Business Development
Internet Marketing Strategy
Search Engine Optimization
eCommerce Development
Social Media Marketing

Clients : SunTrust Bank, Delta Airlines, HP, Coca-Cola, United States Federal Reserve Bank, The Southern Company, Aetna US Healthcare, Bank of America, Wachovia Bank, Royal Bank of Canada Centura, Lockheed Martin Aerospace, Worldspan, Home Depot, Sprint, EDS, British Petroleum

I developed curriculum for and taught several programs in Internet Marketing / Internet Business and Web Development for Kennesaw State University (Georgia State Universities) in Atlanta, Georgia.