Eugenia C.

- Project: Modernization of the pharmacy distribution channel through the development of dermocosmetic concept stores
- Designed and developed a concept book and DVD for communicating and explaining concept
- Worked with designer and Italian subsidiary to establish the first concept store in Italy
- Co-led the development of 3 digital media tools (interactive tester bars, digital shop-window)
- Developed retail models for presenting the dermocosmetics category at the point of sale

Singapore’s top luxury mall housing tenants such as Chanel, Louis Vuitton and Cartier
- Responsible for prospecting, negotiating and leasing of tenants relevant to the mall’s tenant mix
- Successfully established boutiques for prestigious brands including Stella McCartney, La Perla, Berluti, Juicy Couture and Christian Louboutin
- Acquired an in-depth understanding of international fashion and luxury brands, and their relative positioning through the course of selecting the best brands for the mall
- Fostered and maintained relationships with top European luxury brands and Asian distributors
- Prepared marketing budgets and reports for management

- Single-handedly designed and produced a product marketing catalogue for the Division
- Responsible for sales and proper merchandising of L’Oreal brands in 57 Pharmacies
- Tasked to generate sales reports daily for the team through the SAP system

- Designed and implemented email blasters to promote the station’s highly rated TV programmes
- Analyzed trends in advertising, viewership ratings, channel performance and media consumption
- Developed viewership reports and sales kits to achieve Airtime Sales’ goals