Fabien STEIMER

2008 Turnover: 25 Millions €

Majorette is specialised in boys toys: miniature die cast vehicles, playsets & RC products: www://majorette.com

My mission:
STRATEGIC MARKETING
Define the marketing strategy with the management:
Marketing Plan, Budgets, and licensing opportunities,

Follow up and analyse of products life cycle:
Identify new product development opportunities


TRADE MARKETING
Build the trade and promotionnal offers,
Supply all marketing tools(Product sheets, Catalogues, Product sales pitch).


MEDIA
Define the media strategy (Web, TV, Press) and all other PR elements (Fairs, Showroom)

2007 Turnover: 50 Millions €

Strategy implementation and New Product Development:
5 Ranges (50% of Turnover in 2007) - 2007 Development Budget: 1.5 Million €,
Ensuring profitability of projects and getting products developped,
Working with a marketing Assistant.

In 2007, SPIDER-MAN 3 dedicated range launch = 1st Boy Segment Licence.
Confirming the brand leadership: 46.9% market share on « accessoires » segment.

Developping the attractivity and operationnal effectiveness of ranges:
Working on TV Spots realisation: TV Budget = 1 Million €,
Launch partnerships, co-branding and sweepstakes with famous brands and other special medias,
Realisation of catalogues, POS Material and selling tools.