Fabiola Raffa
Country Manager Italy, C2B SA - Netaffiliation
I am the Country Manager Italy at Netaffiliation since May 2008 and I supervise the Italian department and team.
In charge of the creation, management and development of a client portfolio for Italian Market, I supervise the provision of services for clients, Business/Marketing plans for Italy, as well as advertiser / webmaster relations.
Main Tasks:
- Prospecting new advertisers and development of the Italian client portfolio.
- Consulting and creation of marketing campaigns for advertisers (bench marketing, consulting on the typology of campaign to launch, payout and definition of the strategy)
- Management, monitoring and optimisation of marketing campaigns
- Statistics analysis and strategic consulting
- Management of the Italian Team (Account and Sales Managers)
2007 - 2007Synthesio is an innovative company specialized in web monitoring and analysis for the B2B market.
- Responsible for web surveys (B2B)
- Constitution of databases and collection of qualified websites
- Responsible for the quality of the information collected.
2004 - 2004- Responsible for the cultural exchange between the Italian and English staff.
- Tourist Guide in the Nottinghamshire
- Organization of English activities for Italian students and collaboration with their group leaders.
2003 - 2003- Member of the International Community
- Cultural and sporting activities