Fabrice Baudot
General Manger, Directeur commercial & marketing.
8 contacts
2007 - 2009Creator claw Nature Art (Canopy & Juanita Banana)
Sales and Marketing horizontal and transverse development (the garment is a beauty accessory and wellness).
Brand Movie development "viral marketing"
Website creation (le bien à porter)
Web Design Graphics & Logos
Creating Collections
Sourcing & traceability
2004 - 2006Establishing the structure of society in France and Benelux
From blank page to the recruitment of staff employees and agents, the association and retention of 200 key customers by pre-established business plan and brand development plan.
Training of all outlets and their specialized vendors.
Signatures of sports marketing contracts with clubs and fitness players (600) / volleyball (the best French athletes under contract and five teams of pro A), associations with educators from Nordic Walking.
Production, implementation and monitoring of merchandising operations.
Great appreciation for buying and selling on the territory (an explosive and dynamic brand according to our customers).
2002 - 2004Key Account Manager France & buying groups (more than 20 domestic customers)
Manager of a team of 6 and Key Account Managers
Sales Management of regional managers and sales representative (30 employees).
Coaching and monitoring tools used by established (coaching for exellence).
Definition of sales and marketing strategies, margins, goals.
Responsible for the field development, 1,400 customers and central purchasing (more than 100M€).
Seminar Organization seminars (over 100 people).
Trade Negotiations with key accounts (Intersport, Sport 2000, shoe chain, mail order...)
Interface with sales administration.
Implementing SAP Europe on the system sales / marketing
1991 - 2002Sales & Marketing, managing a portfolio of more than 250 stores in Europe
Realization from 1.7 to 3.5 million pairs
Integrating merchandising and marketing dimension (products, athletes, events, trainings).
Relations with 16 group leaders and more than thirty buyers.
Trade Negotiations medium to long term.
Product Development "special make-up" in the axis of the differentiation of brand and trademark protection.
Actor products / forecasts customer account quarterly Europe USA (Beaverton global product marketing).
Animation, presentation, sales and follow-up provided to all stakeholders.