Fiona Disegni

- Handled strategic plans for different brands (BMW, Philadelphia, Movenpick, Eurostar, Scholtes...)

- Set up branding positionning (Philadelphia France)

- Took part in the writing of creative briefs

- Analyzed markets and trends

- Handled Burberry media plans on all European markets (UK, France, Germany, Italy, Spain and Greece).

- Took part in the new Burberry CRM strategy.

- Brought ideas on the potential use of geolocalization to improve the experience of Burberry customers and fans.

- Conducted a new benchmark procedure concerning our competitors loyalty programs

- Brainstormed and managed a new organisation for the Italy Call Center

- Handled the October "mini magazine" promotion (offers, approvals coordination with clients, mini mag design...)

- Assisted direct marketing operations (e-newsletter, mailing, SMS - draft and sending)

MARKETING:
- Brainstormed and suggested creative ideas to increase awareness and readership of L'OFFICIEL SINGAPORE and AUGUST MAN.
- Worked with the team to generate ideas and activities for the respective Facebook Fan pages and increase the number of Fans.
- Generated ideas for L'OFFICIEL Singapore Website.
- Sought sponsorship for products for respective promotions and subscription tie-ups.
- Copywrote for promotion and subscription pages.

EVENTS:
- Assisted in brainstorming for ideas for client's events and the execution of the events.
- Selected suitable readers to attend the respective events for the magazine.
- Liaised with various suppliers and contractors to get quotations for catering, sound system etc...

CIRCULATION:
- Conducted on ground market survey to ensure proper branding/magazine placement at newsstand level on a monthly basis.
- Explored opportunities to expand local distribution (Eg Cafes, airlines, hotels, restaurants...)

CUSTOMER SERVICE:
- Managed the datebase of readers/subscribers. CRM
- Selected winners for promotions.
- Followed up with promotion sponsors to arrange for the delivery of promotion products.