Florent Vial

• Stand in for the Mining Business Group* Communications VP while he is away in his advisory role to the communications team and the steering committee,
• maximize the efficiency of the Mining BG directorate communications by setting up the appropriate process and tools,
• support the Communications VP in defining the communications strategy,
• launch and follow the structural projects of the directorate communications,
• support the Communications VP in his advisory role to the Mining BG director.


*The Mining business group covers exploration, extraction and processing of uranium ore and the reclamation of sites after production has finished.
AREVA is the first uranium producer in the world in 2009.
(More than €1bn revenue, 5129 employees in 2009)

• Definition, setup and monitoring of AREVA’s new online communications strategy : *ONE WEB program
• Definition of AREVA brand’s presence on social media
• Measurement and monitoring of AREVA’s e-reputation
• Management of the group’s online communications department (7 people)

*ONE WEB
The program aimed at optimizing AREVA’s web presence by changing its legal based structure into a much more ‘customer’-oriented model. It included the creation of the new areva.com.
A few figures
- More than 100 people directly involved on the project
- More than 40,000 working hours
- 10 different agencies working together on the subject for AREVA
- 19629 coffee cups

AMONG RESULTS REACHED
• 'Grand Prix Stratégies de la communication éditoriale 2010' for areva.com
» http://bit.ly/Grand-Prix-Strategies
• Prix Ujjef - areva.com nominated for e-communications strategy
» http://bit.ly/Prix-ujjef
• +12% viewed pages on areva.com

MEDIA, CONFERENCES & AWARDS
- Interview Journal du Net (in french only)
» http://bit.ly/JDNetFVial
- Interview French Web (in french only)
» http://bit.ly/FrenchWeb
- Interview ExpressionTopCom (in french only)
» http://bit.ly/TopCom
- The Economist conferences - 'The business risk and benefits of social networks'
» http://bit.ly/TheEconomist-Conference
- WebEffectivenessConference 2010
» http://bit.ly/WEC2010
» http://bit.ly/WEC2010-2
- Bowen Craggs&Co, 'BC Tip - AREVA: Relating richness'
» http://bit.ly/BowenCraggs
- Prix Ujjef - areva.com nominated for e-communications strategy
» http://bit.ly/Prix-ujjef

• In charge of relationships with areva.com’s visitors
• In charge of areva.com’s web traffic
• In charge of supporting AREVA’s countries in developing their Internet platforms
• In charge of reporting statistics to Communications’ Dpt. top management
• In charge of supporting AREVA’s corporate functions in their web projects

AMONG RESULTS REACHED
2006 - 2009 : +117% visits, +129% unique visitors, +84% de viewed pages on areva.com

CONCEPT / PROJECT MANAGER
• Clients’ briefing analysis and debrief of the IT and creative teams
• Conception and structure of website
• Daily project management : planning definition, clients relationship, IT ans creative teams management, quality and time control

PROJECTS
• Mediaman Shanghai / Jinghope Holding / Mindshare China – Web Design
Concept, Design, Development of the websites
» www.mediaman.com.cn
» www.jinghope.com

• Budget proposals and negociations
• Clients’ briefing analysis and debrief of the creative team, recommendations
• Daily project management : planning definition, clients relationship and creative team management

PROJECTS
• Peugeot - Graphic Design
Design and creation of the new Peugeot Boxer’s user guide (120 pages)
• Rai - Audio-Visual Design
Creation of a new visual identity for the meteo program
• Sport Sans Frontières - Graphic Design
Design and creation of the new visual identity
• Akerys / Vinci Immobilier / Ecole Intuit Lab - Web Design
Concept, Design, Development of the websites
» www.akerys.com
» www.vinci-immobilier.com
» www.ecole-intuit-lab.com

Evaluation of the economic potential of the first indoor ski resort built in France (Amnéville). Study completed by a benchmark (visits in Spain and Belgium)

PROJECT MANAGER
• In charge of creating the new website of the agency (Global strategy + Coordination between the
web-designer and the web-engineer)
• Study ordered by SYSTÈME U about the retail trends in Paris
• Study about ‘Design Management’ realised for the Parsons School of Paris

IN CHARGE OF THE AGENCY DEVELOPMENT
• Creation of the new communication supports : website + brochure
• Prospection

IN CHARGE OF PREPARING TWO AGENCIES LAUNCH (Aix-en-Provence)
• Marketing studies (surveys organisation, competition analysis)
• Communication plan
• Designer of brochures

SALES PROMOTION - DESIGNER OF BROCHURES & POSTERS
(Sport and cultural events, products offers, special offers, contests)