Franck Badia

SKILLS :


 teams management: recruitement, goals, training, incentive and follow-up
 Management from A to Z, of the distribution networks : distributors, agents, sales people, corners and stores

 budgets calculation, follow-up, and analysis
 Build up the development strategy and implementation

 Key accounts negotiations in several fields : ACCOR, ELIOR, SODEXO, COMPASS, DEPSTORES, AIRLINES,OPERATORS TRAVEL RETAIL, MASTER FRANCHISEES, ORANGE, SFR, THE PHONE HOUSE, CARREFOUR...
 Distribution channels and sales development

Work experience.


2006 to date: SET UP– Paris/Dubaï SAS Products, Development & Trading
Development, sales and consulting

 Introduction and settlement of brands in the Middle East and France
 Introduction,settlement and organization of the distribution for food companies
 Major customers : novero (ex-Nokia) / High tech, Porsche Design / Fashion & Luxury, Apostrophe / Fashion & Luxury, Pastisart / Food Industry, L’Isola d’Oro / Food Industry, Marie-Claire / Licences, Hôtels & Préférence / Hotel business-Tourism

2006 : INTERNATIONAL DEVELOPMENT DIRECTOR
Group APOSTROPHE / Georges RECH - Ready to Wear and accessories

 Investigation on opportunities of development of mono brand stores and branches.
 Definition of the targets, elaboration and implementation of the action plan.
 Research of locations, partners and franchisees / Negotiation

2001 to 2005: BRANCH MANAGER / General Manager
STEELITE INTERNATIONAL France S.A. Tableware for the Hospitality market

 Set up, analyse and control the Budget and the P& L.
 Redefinition of the sales & marketing strategy in order to increase the turn over and the notoriety of the brand in FRANCE (Main Target), and SOUTHERN EUROPE.Key accounts Management
 Revamping of the structure: new administrative and sales team (8 pax), in France/recruitment of Country Managers in Southern Europe & development of new strategic accounts (end users and distributors). Partial Management of an outsourced sales reps network (150 sales reps)

Achievements : 5m€ (+22%) (3,5 millions pieces) / increase of the net margin (+2%)






May 1997 to March 2001 :BRANCH MANAGER.
MANTERO France, Neckwear licences, ties & scarves : Kenzo, YSL, CLX, DKNY, GFF…

 Reorganisation and increase of the profitability of the structure, creation of business units, optimisation of financial results and best use of the existing human potential. Management of 20 people.
 Redefinition of the business strategy and complete revision of the marketing and distribution channels for each label-selective networks.
 Successful launch of the Kenzo neckwear licence (for women), in terms of sales, sales analyses and follow-up, communication, brand management.
 Key Accounts : GALERIES LAFAYETTE, PRINTEMPS, AIR France…

Achievements : 8 m€ (+150% in 4 years), substantial increase of the key ratios (payments, staff…)

1995/1997: SALES DIRECTOR, FRANCE/ EUROPE/C.O.E.C.
KENZO / GROUP L.V.M.H. (Accessories Department).

1992/1995 : AREA MANAGER EUROPE.
GROUPE GUENE-Leatherware licences : Nina Ricci, Ungaro, Hanae Mori, JLS, LF, Lagerfeld…

1987/1992 : SET-UP AND MANAGEMENT
DAL KIMAR, manufacture and distribution of Luxury Accessories, (contracts with Lancel,
Mitsukoshi, Davidoff, Sebago, UPLA…)

Education.

2010 : ESCP Europe, College Paris Factory (General Management) & : Transition et Changement : Change Management
1988-1990 : Studies at the Direction des Entreprises, ISG / AFCEP (Business School).
1986-1987 : Voluntary Service for the French Governement in Mexico-14 months
1981-1985 : 2 prepa. years at I.S.A. – Beauvais + 2 Years at the Dairy Industry school of Mamirolle.

Languages Quadrilingal : English, Spanish, Italian, French. School level : Portuguese and German.

Other activities.

Family,Travels, Sports (Cycling, full-contact, Rugby), Music (Guitar), litterature