Franck Largeault
Chef de Projet Digital, KR Media / GroupM / WPP
Recently graduated from Reims Management School (Majors in Communication, Marketing and IT), you will find my work on the preconscious memorization of internet ads on : http://swade.foolstep.com/memoire_en.html and a longer and downloadable resume on http://swade.foolstep.com/index_en.html
I worked internationally at the Royal Society of New Zealand for whom I managed all digital communications: Creation of the New Website, Powerpoint Template creation, DVD menus, conference management... I have also designed the dashboards for the CarboNZero certification process, audited by PWC and Landcare.
I am very interested in human behavior toward advertisements on the web : my research thesis was a compared study of the efficiency of banner ads and sponsored links with a pre-conscious memorization approach.
The results of my dissertation are now available online at http://swade.foolstep.com/memoire_en.html
I want to further develop my expertise of Web Project Management, WebMarketing, SEO, SEM to integrate a marketing R&D departement to study human behavior on the web.
116 contacts2007 - 2007* Creation of the new website: auditing of the existing website, Marketing Strategy of the new website, technical specifications, Request for Proposals, signature of the externalisation contract
* Visual Identity : creation of DVD menus, PowerPoint templates
* Company Reputation: CarboNZero certification (dashboard design, audit by PWC, internal and external communication); organisation of public talks
* Finance: Management of the KAREN fund NZ$800,000 (~€400,000)
Skills involved: Budget management, Web Technologies, SEO, SEM, Photoshop, Office (VBA), Access
2006 - 2006* Internal Communication : Management of the internal readiness operation for MS Office 2007
* CRM Database SIEBEL : Coordination of the Sales Team toward the creation of the batch processes for the cleaning of the Contact Database in their CRM (Siebel)
* Customer Satisfaction : Design and creation of an interview model to assess customer satisfaction in preparation for the internal audit
Skills: Siebel, Access, Excel (VBA), Office, Windows Batch, Sales, PowerPoint
2004 - 2005[Summer Job]
* On-board services and sales, Passenger assistance and welfare, luggage check in, security and safety awareness, promotion of Air France’s products
* Skills: Customer Relationship and services, Communications, Sales, GAETAN
2003 - 2000* Design of an association web site (technology/architecture/presentation/content)
* Webmaster (3 years)
Skills: HTML, JavaScript, SWF (Flash/Swish), Photoshop, Office, Contract Management