François MERO

I joined ASG after the company took over SOAMAI.
My role was to drive the sales activities across EMEA & APAC for all ASG's metadata repositories solutions (ASG-Rochade and ASG-becubic) thru a dedicated Sales and Presales team.

I co-created SOAMAI as VP Sales being in charge of direct sales operations in Europe and international indirect operations (USA, Japan, Brazil). After three years, the partial acquisition of Cyrano and a 6,6 M€ venture operation SOAMAI was recognized as a major player in its market by analysts and handled a 100+ major financial and public accounts portfolio worldwide.
SOAMAI was acquired by ASG in March 2004 following a one year resseler's agreement.

I joined the company with the mission to reposition the French 8 years old subsidiary out from a financial market to enter the process manufacturing industrial market. The subsidiary revenue tripled to 6 M€, as the team grew up from 10 to 40 people within 2 years, and leveraged an outstanding momentum and notoriety.

I was in charge of direct sales in an assigned territory. Daily managing a 6 Sales Rep and 5 Presales consultants team.
My role also included training and recruitement.

After two top performing years as a Sales Rep. I created and developped a sales team managing a resellers chanel as far as direct sales to mid-size and large accounts.