Frédéric CATHERINE

Exalead (Paris, France)
Enterprise Search software solutions

Operational marketing manager EMEA
- Organisation of marketing events EMEA (seminars, webinars, exhibitions, conferences)
- Carried out marketing and telemarketing campaigns in Europe - KPIS - Follow-up & reporting
- Definition of the marketing tools (emailing platform, database management)
- Contributed writing skills to the creation and update of all communication supports (Newsletters, e-mailings, website content, blog)
- Definition of the marketing plan for EMEA
- Public relations
Skills: project and team management, writting skills, communication

CRM Manager
- Project management for the deployment of CRM solutions in 7 countries (Analysis, choice, deployment, configuration, setup, migration, launch, integration with the marketing tools, training and support),
- Definition of the CRM Strategy: review of the business processes, lead and campaign management, sales and marketing reporting, definition of the KPIs
- Perimeter: 70 users EMEA - USA
- Solutions deployed: Salesforce.com / SugarCRM / Vtiger / Eloqua and Marketbright for lead nurturing
- - Update 2010 : Migration (data and processes) to Siebel OnDemand and Neolane Marketing Platform used by Dassault Systems

BNP Paribas, l’Atelier (Paris, France)
The BNP Paribas Technology Intelligence Center

Account manager
- Sales development of the events department
- Organisation of turnkey events (130 seminars and conferences on a yearly basis)
- Increase of the customer loyalty (40% of the turnover)
- Turnover: +150%

Cantab marketing Services (Gent, Belgium)
International B2B marketing agency

Marketing consultant
- Telemarketing campaigns (spoke to >5000 C-Level contacts, 1 year)
- Management of telemarketing projects; (50 marketing campaigns, 1 year)
- Team management (4-8 team members per day, 1 year)
- Introduction and quality monitoring of a lead generation program on the French market