Frederic Viot
Head of Sales Strategy for SEEMEA, Google
Extended knowledge in both telecom sector and financial services :
- Launching new operators / offers both on the B2C and B2B markets
- Low-cost projects (mobile and fixed businesses)
- Single (Internet access), double (Voice - VoIP) and triple-play (TV)
- ADSL and unbundling, WLL and Wimax
- Mobile TV
- Consumer credit
Lecturer at ESSEC (Ecole Supérieure des Sciences Economiques et Commerciales )
Industrial competencies: Telecommunications, Internet, Medias, Financial Services
Functional competencies: Project Management, Strategy, Innovation, Business Planning and Valuation, International Business Development and launch of new activities (B2B and B2C), Marketing, Organisation
Broad international experience :
- Middle-East and Africa (Jordan, Morocco, Senegal, Ivory Coast, Mali, Mauritius)
- Europe (France, UK, Italy, Poland, Spain, Portugal...)
2011 - 2012SEEMEA (Southern and Eastern Europe, Middle East and Africa) Sales Operations and Strategy
Sales Operations is the global team that makes sure Google's complex business runs smoothly. Experts in driving process improvements and consistency, team members are analytical and strategic with a pragmatic sense of getting things done. We develop revenue programs, launch initiatives and set high-level goals that accelerate growth and improve productivity
2008 - 2009Backpacking in South and Central America, Oceania and Asia.
2006 - 2008Project examples:
* Set-up of the alternative fixed-mobile-Internet operator Wana (3rd operator in Morocco): PMO and wireless access technology deployment strategy
* Set-up of Business Synchro (1st fixed-mobile convergent offer in the B2B market) for Bouygues Telecom (3rd mobile operator in France)
* Mobile TV strategy for a large French media company
* Benchmarking and optimization of the return on marketing investments (X M€ / year) for Cetelem (consumer credit European leader)
* Re-organisation and Make or Buy strategy of the IT Division of a French mobile operator (330 employees)
* Optimization of the marketing and commercial division organization for a leading food and beverage company
Main tasks:
* Research: Conducted interviews with Management and industry experts
* Analysis: Market modelling, Business Planning, valuation, benchmarking
* Communication: Client presentation and animation of workshops
* Management: Consultants and Junior Consultants
* Recruitment: Conducted about 40 interviews
2004 - 2006* Supervision and support to France Télécom international subsidiaries to identify, choose and valuate innovative projects
- Presentations and recommendations to the France Télécom Group Investment Committee and to the local Boards
- Support during the deployment phase of single-play, double-play et triple-play project in Africa and Middle-East : VoIP, ADSL and TV over ADSL
* Took part to several due diligences concerning mobile operator or ISP acquisitions and took responsibility of Business Planning
* Participant in the Wish Program developed for France Télécom Group talent pool
Business Plan / Development Manager, France Telecom / Division International / Direction des Operations and parla.it
2001 - 2004* Opportunity analysis, feasibility and basic valuation of deployment projects (unbundling, broadband access and VoIP) for the France Telecom Group product and lines and its competitors (P&L, DCF, VAN, TRI, payback…)
* Launch of a ‘low-cost’ telephony over IP offer on the European residential market
- Opportunity analysis
. Conception, follow-up and exploitation of market research studies prior to Business Plans
. Feasibility study and basic valuation of the project in Italy and Germany
- Set-up of the FT subsidiary and launch of the offer in the italian market
. Marketing MOA in close collaboration with the France Telecom divisions and external providers
. Recruitment and management of the marketing team
* France Télécom Business Planning France Télécom to support subsidiaries
- Analysis of Business Plans proposed and training missions
- Valuation of synergies between subsidiaries
2000 - 2001* Analysis of offers and strategies of cable operators, digital TV and Internet players in the UK with a particular focus on unmetered Internet access offers
- Involvement in the £1.6 bil. Freeserve (#1 ISP in the UK) take-over by Wanadoo
- Thesis about « Internet access market in the UK : The “free free” or unmetered revolution »
* Analysis of strategy of the main European players
* Quarterly benchmarks about broadband Internet and unbundling in Europe
* Recruitment and Management of 2 Business Analysts