GAEL OIZEL

Increase incoming traffic coming from the Social Media, improve brand image online, increase the revenue of the francophone market share.

. Engage the online community and elaborate campaigns on Facebook and Twitter to increase traffic. Add community tools on the website (sharing button, embed forum, community online). Track and analyze the results.
. Improve the promotion tools of the French business unit (emailing, affiliation program, Google Ad-sense). Create specific campaign.
. Design and suggest a dashboard to synchronize works from the different marketing units.
. Benchmark and monitor competitors.

Results:
. On Facebook: 45.000+ visits monthly, 1000 orders generated in a 48-hour period; on Twitter: 50 orders generated during our first campaign (Read in French: l'article de Atelier.fr).
. 11,500 monthly referrals via the on-site share function (AddThis).
. 300% increase in traffic on the French version of the website within 7 months.

Improve the online service and build a core community before presenting the company to investors.

. Engage the online community and elaborate campaigns on Facebook and Twitter to increase traffic. Add community tools on the website. Track and analyze the results.
. Improve the promotion tools of the French business unit. Create specific campaign.
. Design and suggest a dashboard to synchronize works from the different marketing units. Benchmark and monitor competitors.

Results:
. Acquisition of 80K new members in 4 months through online stimulation, reactivation of old members (improve page view and time on site threefold during the same period).
. Mobicue’s iPhone application nominated “Staff Pick” on official Apple portal.

Develop the business of the agency (revenue, service). Improve the inter-team process.

. Build the new Sales team. Personally manage strategic accounts.
. Co-create a collaboration process between the Sales and the Technical teams (from the 1st cold call to the final deployment of the website).
. Create the new IT maintenance service. Help writing the business plan of a new upcoming online tourism service QuTravel.com.

Results:
. Co-write all the documents addressed to clients (Requirement Gathering, Scope document, Specifications…).
. Sign all the strategic contracts (French Embassy in Beijing, Octagon Asia). 80% of current clients have signed a maintenance contract.
. Launch QuTravel.com ; reach balance after the 1st year.

Teach marketing & communication to 2nd and 3rd year masters degree candidates. Organize a series of conferences, inviting professional marketers to the university to share their professional experience.

Manage the promotions via all media. Enhance the user experience.

. Update the web catalogue (containing about 10,000 products in total). Gather and synthesize the requests from all departments (Tourism, Leasures, B2B…).
. Develop and implement marketing campaigns across multiple online/offline channels (web, e-mail, flyers…) and track results. Write all promotional contents. Monitor online competitors.
. Suggest improvements of the user interface (front and back office).

Results:
. Online sales exceeded offline sales in 2 years (end of 2005).
. Sign exclusive deals with major brands for partnerships and exclusive promotions.

. Write monthly online novels. For Multisim Editions (year 2002)
. Gamedesign and write scripts for the videogame Fog. For Cryo Networks (autumn 2001)
. Create univers (Dark Earth, Guildes, Fading Suns…) as settings for printed roleplaying games ; write long scenarios and campaigns taking action in these univers. For Multisim Editions (from 1999 to 2001)
. Write monthly articles and interviews in the roleplaying games magazine Backstab. For Darwin Project Edition (from 1999 to 2001)