Gautier Casala

DANONE BELGIUM,Junior Brand Manager ACTIVIA, #1 priority brand of the portfolio Brussels, Belgium
January 2011-Current

Developed online program with real consumers.
-Captured consumers through search, emailing and banners.
-Educated consumers around relevant online and offline content.
-Transformed visits to CRM registration.
-Performed analysis through Nielsen data.
=>ROI target excedeed. Increased sales and heavy users customers loyalty.
Website:
http://www.activia.be/acti/front/home/display/l...
Mentored top management in becoming digitally savy.

RECKITT BENCKISER UK, Junior Brand Manager VANISH,#1 priority brand of the portfolio, London
March-August 2010

Developed and coordinate promotional material from brief to delivery.
Lead business intellgence and promotional analysis online and in store.

RECKITT BENCKISER, Junior Brand Manager FINISH, Brussels, Belgium
July-Dec 2009
Lead and performed internal launch of a product
Performed sell-in and Nielsen data analysis in order to improve results.