Geoffrey VION

Commercial department - Head office at Les Ulis.

. Managing CRM Tools: data base development,…
. Setting up direct marketing actions: Newsletter, Mailing,…
. Setting up marketing and communication product campaign: limited edition launch,…
. Support on social network management : community management, …
. Follow up Renault Sport Internet Section on Renault country website.
. Internet Mobile application creation.
. Managing the Clubs and Forums : event and digital operation.
. Efficiency reporting of the Marketing Customer action plan

. Sale of competition horses thanks to an exclusive partnership for France with a breeding located in Poland.

Marketing-Communications Worldwide - Head office at Boulogne-Billancourt.

Objectives:
Managing the International Motor Shows Projects Team which is in charge of setting up the communications and marketing strategy for the Renault Group by organizing all of the International Motor Shows (PC and LCV) for Renault and Dacia brands worldwide.

Missions:
- Global Pilot on the projects: stand, press conferences as well as all the marketing and communications actions set up on the stand and over the Show: advertising, internal communications actions.
- Managing each project from the conception (stand and light design, scenography, zoning,, etc) to the achievement (construction); including the integration of the communications elements (graphics/visual tools and demonstrators) and the operating.
- Managing the internal and external teams.

-> Motor Shows for Renault and Dacia (around 25 /year): Paris, Geneva, Frankfurt, Beijing, Moscow, Sao Paulo,…
-> Budget: between € 600.000 and € 7 million per Motor Show.
-> Team management: 5 people

Marketing-Communications Worldwide - Head office at Boulogne-Billancourt.

Objectives:
Setting up the communications and marketing strategy of the Renault Group by organizing the International Motor Shows (PC and LCV) for Renault and Dacia brands worldwide.

Missions:
- Defining and setting up the marketing and communications' Motor Show specifications document with the local Marketing and/or Communications Director.
- Managing each project from the conception (stand and light design, scenography, zoning,…) to the achievement (construction); including the integration of the communications elements (visuals, graphics and videos tools) and the operating (press relations, brochures, catering…).
- Guarantying the coherence between the products needs from the subsidiary and the communications head office's objectives (Image, Costs, Quality and Deadlines).
- Proposing and creating significant communications and marketing tools: display, engines, graphics tools, videos, visuals…
- Managing internal and external teams.
- Supporting the events logistics' organization: press conference, animations, and presentations.
+ Transversal mission: display the F1/Sports Communications actions during every International Motor Show.

-> Motor Shows in Moscow, Sao Paulo, Beijing, Madrid, London, Shanghai, Frankfurt, Melbourne, Johannesburg…

-> Budget between € 600.000 and € 7 million.

Temporary expatriation (V.I.E)

Internal and corporate communications:
In charge of developing the Intranet portal (in French and Turkish), organizing events (conventions, visits of the factory…), reviewing the Intranet website and setting up the internal communications campaign.

Training period, then temporary job.

Internal and corporate communications:
In charge of developing the European Intranet, organizing events (Business Briefing, 350Z vehicle internal launch, event with the Nissan Raid Rallye Team), setting up an internal management survey, creating specific Intranet tools (newsletter, eToolBox,...), developing press relations.

Training period, then temporary job.

Corporate and business communications: Press, TV, radio and billboard.

Accounts: Novotel, Volvo and Gaz de France (international corporate advertising and campaign for the new logo launch).