GIAMPAOLO BATTAGLIA
Audience Marketing Manager - Product Alignement Marketing, Microsoft France
I developed a large range of marketing competencies - Product Marketing, Audience & Web Marketing, Digital Marketing, Community & Project Management - for products (hardware and software), technologies and services. I’m fond of every kind of tech products, services or innovations also related to daily life.
TechNet French Website - http://technet.microsoft.com/fr-fr/
MSDN French Website - http://msdn.microsoft.com/fr-fr/
Frogz Website - http://frogz.fr
TechDays 2011 Blog - http://blogs.technet.com/mstechdays
Skills
Marketing, Online & Web Marketing, IT; Social Media; Community management, Product Marketing, Evangelism.
344 contacts. Support the adoption of the Microsoft platform and increase revenue through relationship marketing tools, communities involvement, influencers, social networks and IT partners.
. Increase objectives of satisfaction, engagement and reach of Technical Audiences (ITPros/ITDM, Developers & IT Enthusiasts). TechNet Subscription Product Management at +19% vol YTD FY11.
. Online campaigns for several products / technologies that involve communities and influencers (budget up to 120K€);
. Digital Marketing: Online Marketing on TechNet, MSDN, Frogz – 1,2 Mio UU, + 160% of traffic and Satisfaction increase of 10 points over 30 months. Project Management, Web Analysis, audience engagement engines – Newsletters, Webcasts, Forums, Communities, Social Networks.
. Marketing Web 2.0 Campaigns : Marketing Product Launches on TechNet (Windows 7, Office 2010, Windows Server 2008 R2, SQL Server 2008 R2,...). Viral Marketing Campaigns with SQL Server Le secret d’Edouard; Summer Campaign; Cloud Computing Campaign, Visio 2010 ; Windows 7 Launch.
. Events : Microsoft Days 2010 & 2011 Organization - More than 2300 visitors - Buzz Microsoft TechDays 2011 Manager – #mstechdays at 1 trending topic, 17.000 visitors.
Consulting in strategy, organization & IT systems – Luxury Department, Ineum Consulting (Ex Deloitte)
2007 - 2008Top Luxury Maroquinerie Leader : Implementation of Product Data Management Tools – Needs expression, project management, interface with Study Department, Marketing Division between HQ and Production Quarters.
Top French Luxury Spirits Company – Paris/Cognac : International Marketing Department – Analysis and development of marketing project management tools, methodology and brand steering committees.
Marithé François Girbaud – Italiy : Project Management - Implementation of information systems for Italian joint venture.
2006 - 2006Launch of new brand of Professional Product Keraskin Esthetics : Plan and design of marketing development - creation of products, project management for the industry-packaging teams. Benchmark Analysis – Price Mapping.
Event Planning: Work on the Internal Worldwide Event to present the new Professional Brand.
Communication: Work on the brand identity - Helped creating the Internal advertising of the new brand.
2006 - 2006Online marketing campaign: Helped building & delivering beta campaign of Microsoft Office 2007 - France ranked 4th worldwide.
Partner, Sales & Customer readiness: Develop content for MS Office website including the Online Test Drive of Office 2007. Creation of the Office 2007 Readiness CD Kits
Event Planning: Internal adoption Lead of Microsoft Office 2007 - France ranked 3rd in EMEA with 35% of subscribers