Alexandra GUEORGUIEVA
Executive Officer, Intuitiv Technology Balkans
In 2008 I completed a five year Master’s degree in Marketing and Communication at the IFAG Lyon Business School, this was followed by seventeen-month work experience in the events industry, at the Fondation Scientifique de Lyon et du Sud-Est.
I have a keen interest in the event communication field and the development of valuable communication tools.
During my experience as a Marketing and Communication officer at BioMarine (World Maritime Event) and BioSquare (Biotech Business Convention) I have successfully accomplished a number of coordination tasks which include:
- managing the online promotion of events (newsletters, online media partnerships, database management); complete web site management
- coordinating the work of several service providers: communication agencies, rooters, editors for the production of the event’s announcements, sponsors guides and brochures
- developing online, television and print media partnerships (Euronews, BBC, 3b2)
- producing press releases and web content with reference to the events
- taking control of the organization of several events: press conferences, meetings, side events
- providing day-to-day administration work : organizing team meetings, translating documents
As an extremely resourceful, self-motivated and creative person I feel that I will able to achieve valuable work in event marketing field.
189 contacts2009 - 2010BioTopics organises BioMarine, The World Maritime Event
Bordeaux, France
• Coordinating external communication, organizing press conferences, editing press releases, brochures, first announcement; publishing relevant Op-Eds, developing media contacts, managing communication through social networks (LinkedIn; Maritime professional networks).
Work together to improve the marine environment.
Promote exchanges and initiatives between the different marine communities.
Identify future leaders and promote and foster emerging initiatives.
Focus on the advancement of marine science.
Promote better regional and international maritime governance.
2009 - 2009• Applying online e-commerce strategy, developing e-service and its communication tools
2009 - 2009The Lyon Scientific Foundation organises The International Life Science forum "BioVision" and its Biotech/Pharma Business convention "BioSquare"
in Lyon, France.
•Event's marketing department: In charge of event’s promotional campaign: on-line and print communication, press releases; web site management, producing newsletters on a weekly basis, media contacts and partnerships (b3c, Euronews, Nature, etc.), coordinating work of graphic designers, printers, communication agency, rooters; creating brochures, flyers, pocket program; assisting in work meetings and translation tasks.
2008 - 2008Communication officer March–October 2008/2009
In 2008, The Lyon Scientific Foundation organised BioMarine, World Maritime Event
• Managing and providing web content, newsletters, documents translation (English/French); coordinating service providers; organizing several press conferences and side events; following-up media planning and communication budget, developing media partnerships, providing day-to-day administration work; editing press releases; producing announcements, sponsors guides, etc.
BioMarine took place in Marseille and Toulon,France on October 20th to 24th, 2008.
BioMarine is a unique worldwide initiative that helps nurturing innovative solutions to advance ocean sustainability, bringing together business, science, government, civil society and the media.
The BioMarine 2008 Forum was the official marine event of the French Presidency of the European Union.