Guillaume Brochet
Responsable de zone export, Routin 1883
Graduated from a four-year undergraduate international Business school in Lyon, France, I followed a 2 years specialization in Finance which allows me today to benefit from commercial and financial capabilities, in France and abroad. I decided to add an extra year to my educational background by following a MBA specialized in International trade and management.
My professional experiences mainly took place in foreign countries, which helped me become fluent in both Spanish and English.
My personal passion for wine led me to write, in 2005, my final exam report on the theme of applicable strategies for french wine producers in a context of global crisis.
My recent experience as a Junior consultant in an Export consulting company in Lyon, France, allowed me to develop sales networks for different companies on various markets in the European Union and the Middle East. My principal objective in this agence was to advise french companies in the execution of their international development priorities by helping them find the adequate partners on their target markets abroad. Identifying and qualifying potential clients, organizing and attending business meetings, negociating and finalizing trade agreements, dynamising sales, these were the different actions I was given the opportunity to realize. This challenging and rewarding experience allowed me to be responsible for the whole export process for the companies I was in charge of.
Recently, I joined the export team of one of the leaders in the world of drinks flavouring: Routin. As an export area manager, I am responsible for the sales development of the brand 1883 in 20 countries in Europe, Asia and the Middle East.
101 contacts-To follow up the distributors on the area
-To be in charge of following-up and maintaining the sales budgets
-To implement the sales agreements such as business proposals and/or contracts
-To Take part in the professional fairs visited by the potential clients (in France and abroad)
-To analyze markets and competition
-To report to the hierarchy the business trips and clients' visits
-Area concerned:
*Europe: UK, Ireland, Belgium, Luxembourg, Iceland, Italy, Malta, Cyprus, Spain, Portugal, Andorra,
*Central Asia: Kazakhstan, Uzbekistan
*South Asia: India, Pakistan
*Middle East: Saudi Arabia, United Arab Emirates, Jordan, Qatar, Egypt, Kuwait, Lebanon, Iran, Syria... among others
2010 - 2010-Identify new potential clients,
-Sell them the exporters' products,
-Follow-up sales relations,
-Take orders
-Update clients' datas and files
-Organize the orders in relation with the forwarders and the exporters
2006 - 2009This company is a consulting agence which purpose is to help french companies that are willing to extend on foreign countries find their clients on their respective markets abroad.
My role in this agence was to develop partnerships between french companies and their adequate partners on the targeted foreign markets by:
- Identifying and qualifying potential clients
- Organizing and attending business meetings
- Negociate and finalize trade contracts
- Dynamizing sales networks,
Markets developped: Professional clothes, Building Management Systems, Heating Ventilation Air Conditioning equipments, Accounting and cost management softwares in Spain, Professional kitchens equipment (Eastern Europe, Northern Europe), Multimedia (Middle East), Building materials (Benelux) among others.
2005 - 2005Brossette Bti is part of an british group, called Wolseley Plc, that is the world leader in heating and plumbing material distribution and in construction materials. Brossette has around 150 agences in France.
As an intern, my role there was to participate in the budget construction and the sales follow-up.
2005 - 2005MAC consulting is a french consulting agence specialized in marketing and corporate strategy.
I managed and participated in a team of four people in charge of realizing a market study on french market, and making advices on development opportunities on this market.
2004 - 2004Boiron is the world leader on homeopathy market.
I was in charge of the day to day treasury management, sales follow-up and realized an internal audit.
2002 - 2002Welcomed French and English speaking visitors and explained them the production process and the caracteristics of the wines and brandies.
Gonzalez Byass is one of the leaders on spanish sherry market. They produce wines, liquors, and brandies with different trademarks: Tio pepe, Soberano, Lepanto... Gonzalez Byass also export in more than a hundred countries.