Guillaume LAMBERT
Chef de Marques, Optimedia
As I've been working for the last 12 years in Advertising, in media (Press group), media agency (HMI) and now on the Advertiser's side (WW) I'm now experienced in managing Communication as well as media-planning & strategy.
Defining relevant communication means (TV spots, Press Ads but also online banners) and deciding which should be the most appropriate communication plan accross channels are currently my major responsabilities.
If I'm currently in charge of the French market (vs internationals ones in my previous experience) this includes weekly exchanges with my European counterparts and HOMs.
Specialties:
Communication management. Media advertising consulting, International coordination, media buying.
Experience in luxury brands (Louis Vuitton, Jean Paul Gaultier, Narciso Rodriguez, Issey Miyake Perfumes) and Services (Air France Business Class, WW weight loss method)
114 contacts2003 - 2008• Key accounts managed: Air France Business Class, Louis Vuitton, Burberry Fragrances, JP Gaultier Fragrances, JM Weston, Roche Bobois,INSEAD
• Regions: Western Europe, Asia, US, Russia, Latin America, Scandinavia
• Overlook of offline & internet media campaigns
External Responsibilities: towards clients’ Media Directors & teams
• In charge of the global client relationship (consulting, follow-up, client loyalty)
• Qualifying the client’s needs, recommending adapted solutions
• Proposing strategies, benchmarking, optimising offline & digital campaigns
• Participating with clients to the implementation in their foreign subsidiaries, frequent business trips (Europe, UAE)
• Negotiating the buying space with the media reps (±10 ME) on behalf of clients
• Responsible for the obligation of means, mutualised with other implicated intra-group entities
Internal Responsibilities: under the CEO direct authority
• Team management: sourcing, recruiting, coaching
• Briefing, guiding the network foreign counterparts & affiliates
• Monthly reporting (budgets, margin, organisation)
• Contributing to answers to tender calls (agencies competitions)
