Guislain d'Hauteville
Senior Manager / Directeur de Mission Expérimenté, ACCENTURE
After over 8 years experience at ViaMichelin to start building from scratch the 1st online player in automotive and the 2nd in the tourism industries in Europe I have joined Wonderbox, one of the World leading gift box companies to take care of the international development.
That mission includes direct management of the existing subsidiaries (over 50 people) and the new countries opening.
I'm also the co founder of ArtQuid.com a start up operating in 4 countries specialised on the online art brokering.
Previous professional experiences: Häagen-Dazs, Sopexa Italia, ViaMichelin, ArtQuid.com
Specialties:
- European online market knowledge, partnership setting up, traffic generation (SEO, SEM, affiliation, direct marketing, online communication)
- Team recruitment coaching and management
- Marketing strategy
- Travel and Automotive sectors expert, good B2C and B2B2C markets expertise.
727 contacts2007 - 2009Focus on European new openings & revenues development. Extension of actual booking activities to new services with a multi-channel strategy. Business model of new Web 2.0 ViaMichelin web site (launch in April 2008).
Current status: Management of a 4 peoples team for 11 million euros net revenues.
2005 - 2007Launch and coaching of advertising activities in 9 countries: continuous performance monitoring by country, sales team training, strategic deals negotiation. Initiation and monitoring of content & services partnerships. eTravel activities development & management. Internal team recruitment & training.
Results: sales manager of the year in 2006, annual revenue increase by + 80% since 2005. Success of the Hotel Booking service launch: 16 European hotel partners recruited (hotels brands and aggregators) & 2 000 hotel bookings in average per day.
http://www.viamichelin.com
2001 - 2004Implementation of consumer tests and deployment of the Internet site in 5 countries: France, UK, Italy, Spain and Germany. Traffic generation management and monitoring (Net Linking, traffic partnership, advertising, SEM, SEO, viral marketing…). Statistical analysis. Annual marketing plans definition.
Results: ViaMichelin is the 2nd largest Tourism Internet site in Europe and the 1st in the Automotive industry (Source: Comscore European panel) with over 20 millions unique visitors and 500 million viewed per month.
Other: marketing coordinator for the first release of ViaMichelin services on iMode. Responsible for the Michelin Group Minitel Services (350 000 connections per month).
1999 - 2001Management of budgets in the “Fresh products” sector for a total of 300 K€
Definition and follow-up of promotional programs, drafting of recommendations and operational reports. Negotiation of mass retailer or wholesaler promotional operations, on-site monitoring and performance analysis.
Main achievements: initiation of a segmentation strategy in the potato sector: creation of packaging and POS materials, mass retailer testing, consumer studies.
Results: increase in volumes sold of between 25% and 40% per sales outlet.
Other: member of the project team for the creation of the first French agro-food Internet portal ( http://www.frenchfoods.com ). Work on the site architecture, business model, benchmarking, search for partnerships and launching campaign.
1998 - 1999Assistant product manager for the Häagen-Dazs Cafés network in France, Italy and Benelux. Management of the product ranges present in stores and search for new concepts. Preparation of promotional operations and media programme monitoring. Realisation of consumer studies and competitive audits.
Main achievements: proposal and implementation of a partnership at national level with Club Internet. Set-up of network features covering the themes of Halloween and St. Valentine’s Day.
1997 - 1997Responsible for the development and marketing of promotional materials. Processing of export transactions. Creation of the Vocalpub Internet site