Herve Leroy

Current assignment: Project manager at AXA France Services in charge of setting up a CRM application according to AXA’s new ebusiness strategy.

In charge of setting up Kaupthing Bank in France.

- Banking licence, clearing process, front and back office processes...
- Staff recruitment (20 people)
- PR and marketing strategy...

Manage and implement new products and softwares solutions.
Gather, understand and analyze users's needs to deliver solutions which fit with the business strategy.
Manage business requirements and users's acceptante tests.

Main achievements:
- Growth : Managed, coordinated and set up the requirements of new customer website including added value functionalities such as estatments, up-selling, digital signature…
- Performed Sales Logix integration as a Sales Force Effectiveness tool and as a CRM tool
- Responsible of the Business Process Management (IBM Websphere Business Modeler Specialist)

Create, set up and manage the eBusiness activity (B2C & B2B) through Internet and Extranet sites.

Achievements:
- Defined and managed B2B strategy
* Created the first multi-currency and multi-activity Extranet site (30 % of the company volume through this new channel in 2006 !)
- Setting up the requirements to add new and existing business rules (data capture, online scoring and credit bureau check, underwriting, OCR and electronic archiving)
* Roll out and training management
* Go live in April 2004 on all our partners in French overseas territories.
- Defined and managed B2C strategy
* Created a new Web portal including online credit request and customer services
* Integrated CMS tool (OpenCMS) to manage the Web portal
* Search engine and advertising campaigns management
* Go live June, 2006 (120K€ of additional volume per month)

Defined and set up an Extranet site for our partners

Achievements:
- Setup the business requirements according to business needs,
- Managed the budget and the development teams (French, American and Indian teams),
- Designed and developed Extranet sales wizards to boost up sales results,
- Go live march, 2002 (50 % of the volume processed through the extranet !).
- Extranet Site awarded as “Best business Strategy” at the French contest « Trophées Internet de l’automobile 2002 ».

- Created and developed new partnerships with auto dealers
- Manage and increase loyalty of existing partners.

Managed and developed an existing customer’s portfolio