HO PUN CHEUNG Olivier

B2SMS Asia Ltd. ( http://solutions.b2sms.com/ ) is an innovative company providing high quality services within the Mobile Marketing and Customer Relationship Management Solutions.
Our added value is to provide to companies the tools to manage & control all aspects of their M.Marketing campaigns and their relationships with their own customers.
We are there to support your business by providing the key tools to reach your goals!


My Responsibilities:
• Set-up the company in Hong Kong and China,
• Find suppliers to provide high quality services within the mMarketing business,
• Start the Business Development and close contracts.

• Reporting to the General Manager,
• Lead a team of 2 Consultants and one Associate Consultant,
• Business Development: Fortune 500 clients and SMEs,
• Key account management,
• Communicate with key accounts and develop repeated clients,
• Be Responsible for the Team Marketing and the Communication by:
o Participating to networking event,
o Draft news letters and requested presentations,
o Ensure the CRM.
• Monitor the team performance and make sure to achieve monthly targets by improving the KPIs,
• Associate and Consultants training,
• Be responsible for Search & Selection of talented professionals to meet the clients’ requirements.

• Set-up, implement and follow the Cross Merchandising: the projects has been decided by the National Head office in Shanghai. As the project manager I created for the Senior Merchandising Manager the whole project to be used as an example for the COMEX. I have played a cross functional role. My responsibilities included:
o Take initiatives and present the concept for approval,
o Competitor benchmarking for the project positioning according to the strategy,
o Do the break down and the products selection,
o With the supports of purchasers I negotiate with the selected suppliers,
o Create reports to manage the ROI,
o Implement in a Test Store the concept,
o Analyze the results and improve the efficiency on a real time basis,
o Finalize the products listing for a one year basis upon renegotiation,
o Draft the reference manual to be used in all North Region,
• Train and apply the new pricing policy for the North Region.
• Create the survey management database.

• European eastern markets supply development for molding metal sheets used for braking systems manufacturing. . I developed and selected suppliers in the Eastern Europe for the plant.
• Commercial offers creation and negotiation. After the search & selection of the new suppliers I have been responsible for a purchase budget of 5M USD.
• BOSCH suppliers auditing for the yearly negotiation summit. Every year BOSCH Automotive is re-negotiating suppliers’ contracts. This summit is taking place in Stuttgart headquarter. My responsibilities included:
o Understand the current supply chain and highlight the weakness and threats,
o Developed a new suppliers’ portfolio to counter balance the current partners negotiation power and effects,
o Find out where the suppliers margin are higher by studying the production cost and raw materials trade evolution.
• Developed a new suppliers’ portfolio in Poland (3) and Romania (2): supply chain cost has been reduced by 12.5%.

Competitors’ benchmarking through the BU technology survey.
• Accreditation Program project management for the B2B clients in EMEA market.
• Be responsible of the Customers Quality Management through the modernization of the CRM System for the claims treatment. At this time in the UK office the claim were still treated by fax or mail. I created and with the help of the IT team a web database (Access) accessible on the web by the clients. This tool helped the Customer Quality Senior Manager to reduce the customer support response by 4.78 times.