Isabelle MICHOUX SOST
Communication and Field Marketing, NETIA, filiale de GlobeCast ( Groupe France Telecom/Orange Business Services)
Key Skills Summary:
Marketing - Well versed in new product development and launching, brand positioning, communications and market analysis.
Sales - Familiar and successful at the sales process across a broad base of industrial sectors, BtoB mainly as well as BtoC.
Management - 15 years of experience, within all sizes of companies most recently at major international company level.
Leadership - Strong interpersonal and communication skills. Uses consensus to arrive at a focused direction, encouraging positive contribution from all team members. Listens and gives credit where due.
58 contactsOrganizing the Company annual Convention (June 2008), gathering the leading european distributors (+15 nationalities), new product presentation.Duplicating and managing this event in Canada (Montreal 07/08) and USA (Chicago 08/08)as well.
2008 - 2008Market research and brand strategy analysis in order to set up a boutique in Singapore.
2007 - 2007Launching of the Summer 08 Shoe collection, with a brand new innovative technology.
Sales tools production, sales training, communication strategy, professional press advertising, participation at the Outdoor exhibition in Germany.
2002 - 2007Leading European professional footwear manufacturer.
-Development of Jallatte brand within Europe, the middle east and Africa as well as 2 sub brands. Support premium brand values.
-Opening new markets and distribution channels.
-Structured BtoB marketing communications plans for 5 subsidiaries (France, Uk, Germany, Italy and Spain).
-European Jallatte charter implemented with vertical segmentation.
-Developed product and corporate advertising on a European level, focusing on end users.
-Major French Account management, both distributors and direct sales.
-Identify the positioning of the range, analyse product life cycles and collect competitors data.
-Product presentation, sales force training and product launching.
1997 - 2001-Coordinate communication actions with advertising agencies and adaptation of campaigns for all subsidaries throughout the world.Prepare the briefs to be submitted to different creative agencies and follow up the execution of the designs.
-Production and diffusion of sales tools for product launching (literature, POP, websites, product packaging...)
1995 - 1996Teaching Marketing and Communication
1990 - 1994-Developed and managed major accounts such as Renault or Cognac Louis Royer.
-Execution of advertising campaigns
1989 - 1990In charge of test panels and product communication