Jean-François Goron

South America, Turkey, Scandinavian countries, Poland

- Creating the OOH channel
- Managing the Spanish market (Carrefour, DIA%, Eroski, ...)

Turnover 2007-8: 1 000 000 €
• Create and drive the Spanish subsidiary « LIGHTBODY EUROPA SL. », 2006.
• Establish the Mix-strategy. (Qualitative studies IPSOS/SWOT Analysis/Positioning/Marketing Mix)
• Define and justify the Business Plan in Glasgow, Scotland.
• Achieve objectives (KPIs: Key Performance Indicators for each Category)
• Monthly report in France and every 3 month in Scotland
• Set the Profit and Loss Account.
• Prospect and negotiate with National Key Account (Carrefour, Alcampo, Corte Inglés, DIA (In & out), Mercadona, Caprabo, Eroski, Ahorramás, Dínosol, Vip’s, CEPSA).
• Manage the Licensing agreement: Disney, Marvel and Mattel.
• Drive advert creations (RikRok magazine, 350 000 units)
• Manage and motivate the commercial team/interview.
• Direct following on point of sales (200 Hypermarkets, 700 supermarkets, 1000 convenient stores)
o Range/Promotion/Cross-merchandising
• Lead and conduct the national and international logistic (Products from Scotland, France and Italy)
• Represent the company on national and international fairs: ALIMENTARIA (Barcelona), SIAL (Paris).

• Coordinate the sales strategy within the following areas: Bretagne, Normandie and Ile de France.
o Review: Range/Space on shelves and set promotions
o Customer Portfolio
o Merchandising study
• Prospect and negotiate with Regional Key Accounts.

• Identify US perceptions.
• Support on Dress shirt and ties development
• Present new collections to key Accounts in New York: Bloomingdales, Macy’s.

• Coordinate Sales in South America of public phones.
• Coordinate Sales in Asia and Africa.
• Client relationship management.

• Conduct the customs clearance process for aeronautical pieces.

• Assist on Import and Export operations for grain and grain related products.
• Carry out a GMOs report.