Jean-Luc Barbier
Marketing Consultant Europe, SKODA AUTO a.s.
International marketing experience at Volkswagen, Audi, Fiat and Skoda. Strengths in product marketing and communications. French native, fluent german and englisch, good italian. High level of creativity combined with strategic planning.
15 contacts• Steering of Communications in 20 countries :
advertising campaigns, media planning, events.
• Development of international Brand Campaign
• Motorsport sponsoring promotion : IRC rallyes
• Implementation of new Corporate Identity
• Conception of International Marketing Plan
• Master Plan of communications/ Campaign long term
• Cycling sponsoring activation : Tour de France, La Vuelta Espana
• Activation ice-hockey World Cup 2012 & 2013 /Sweden/Finland
• Coordination of advertising & media agencies
2009 - 2010• International advertising : TV, Print, Outdoor, cinema
• Film shootings in Argentina, Croatia, Spain
• Online communications
• Media strategy/ media planning
• Production of TV commercials / photo shootings
• Sport sponsoring : cycling ,Motorsport, ice-hockey
- Official Partner Tour de France 2009 and 2010 -
• Special event: 100 years of Rallye Monte Carlo
• Launch campaign Fabia Face-lift & RS
• Launch campaign Greenline range
• Launch campaign Roomster Face-lift
• Master Plan of communications/ Campaign long term planning
2004 - 2008• Product strategy and life-cycle management
• Product definition with setting of world standards
• Engines & gearbox strategy incl. alternative energies
• Competition analysis with focus on strategic competitors
• Market analysis/ relevance of segments/ relation price/volume
• Price strategy
• Steering of model mix and equipment to reach best RoI
• Steering of product portfoglio
• Cooperation with Design : Inputs for development,
package, model lines, wheel program, colour strategy
• Coordination with markets/importers :
inputs of country specific items and requirements/round tables
• Projects achieved : SUPERB, SUPERB COMBI, YETI, FABIA FL,
RS, SCOUT, OCTAVIA FL, RS, A-ENTRY
• Creative inputs to build up a „substantial competitive advantage“
2001 - 2003• Development of advertising campaigns :
TVC, Moodfilms, Print, catalogues
• Cooperation with agencies BGS D Arcy, Leo Burnett
• Coordination with importers
• Media budget
• Head of Marketing in France for the brands Fiat, Alfa-Romeo,
Lancia, Fiat commercial vehicles - 2002-2003
• Product & Price strategy incl. French country settings
• Communications & Promotion
• Organization of Paris Motor Show
• Launch Fiat Stilo, Lancia Thesis, Alfa Romeo GT
• Cross Promotion with TV channel TF1 “STAR ACADEMY”
• Lancia Image cooperation with “LE CADRE NOIR”
• VIP Events at Chantilly castle near Paris, in “Opera Comique” Paris
1993 - 2001• Consulting function for 30 countries
• Implementation of central premium communications : TV/Print/Outdoor
• Print ad adaptation/ Layout / photo style / Corporate Design
• Mediabudget & Support, Media selection per country
• Cooperation with media agency CARAT Vienna, Austria,
creative agency JUNG v. MATT, Hamburg
• Launches Audi A3,A4,A6,A8,TT
• Premium events for product launches : Budapest, Prague, Sofia, Moscow
• Life-Style communications& events : Audi A3 with Trussardi
• Shootings in Milano with photo studio Carlo Orsi
• Audi Brand specialization incl. . Show-Room specification
• Development of regional campaigns and events
• Support of international & national Motor Shows